{"title":"Demo Collection 5","description":"","products":[{"product_id":"modern-shell-chair","title":"Modern Shell Chair (Product Tabs Bottom Demo)","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2\u003eA 3 step, foolproof formula for selling anything, to anyone, in any industry\u003c\/h2\u003e\n\u003cp\u003eNow for the kicker that may surprise you: No matter what you're selling and to who, there's a simple 3 step formula to any sales message that works like gangbusters...\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep #1\u003c\/strong\u003e - Identify and call-out your prospects pain or problem. So if you're selling e-readers for example, you might open with a Fed up juggling a torch in one hand and trying to keep a book open in the others. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #2\u003c\/strong\u003e - Agitate the problem. Continuing with our e-reader example, you might describe how they're constantly dropping the torch and their book when they go to turn a page.\u003cbr\u003e\u003cbr\u003eAnd how their partner complains whilst they're trying to sleep because their fumbling with the torch lights up the bedroom like a searchlight spotting enemy aircraft. They end up bickering… You get the idea.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #3\u003c\/strong\u003e - Present your solution: This is where you tell them how your cleverly backlit e-reader gives enough light for even people with failing eyesight to read at night whilst not disturbing their partner.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eBenefit Bullets 1\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 2\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 3\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 4\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 5\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 6\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003eSo what's next? (That was a transitional link.) Now, we're into the main body copy and this is where you put all the detail. And at this point, they're more committed to reading what you have to say.\u003c\/p\u003e\n\u003cp\u003eYou have their attention, but you still need to keep hold of it. A good way to do this is by dimensionalizing your product benefits using word pictures like a razor-sharp.\u003c\/p\u003e\n\u003cp\u003eThis way the reader paints a vivid picture in their minds and sees themselves owning and using your product.\u003c\/p\u003e\n\u003cp\u003eDon't waffle, make every single word earn its place on the page. Write recklessly and edit ruthlessly. What if you're unsure about how to make your product sound different or interesting?\u003c\/p\u003e\n\u003cp\u003eA powerful persuasion technique is to a romance the stones. Let me explain why this works so well we've all been programmed to respond to stories since we were toddlers, so this is where you tell a compelling story about how your product was invented, discovered, is grown or is painstakingly produced.\u003c\/p\u003e\n\u003cp\u003eNot only will it capture your readers imaginations but it also builds credibility.\u003c\/p\u003e\n\u003cp class=\"desc-video\"\u003e \u003c\/p\u003e","brand":"Shoptimized Theme","offers":[{"title":"Beige","offer_id":40446841815234,"sku":"","price":208.0,"currency_code":"USD","in_stock":true},{"title":"Brown","offer_id":40446841848002,"sku":"","price":208.0,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":40446842601666,"sku":"","price":208.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1291\/3935\/products\/product-classic-chair.jpg?v=1626669771"},{"product_id":"pendant-lamp","title":"Pendant Lamp","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2\u003eA 3 step, foolproof formula for selling anything, to anyone, in any industry\u003c\/h2\u003e\n\u003cp\u003eNow for the kicker that may surprise you: No matter what you're selling and to who, there's a simple 3 step formula to any sales message that works like gangbusters...\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep #1\u003c\/strong\u003e - Identify and call-out your prospects pain or problem. So if you're selling e-readers for example, you might open with a Fed up juggling a torch in one hand and trying to keep a book open in the others. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #2\u003c\/strong\u003e - Agitate the problem. Continuing with our e-reader example, you might describe how they're constantly dropping the torch and their book when they go to turn a page.\u003cbr\u003e\u003cbr\u003eAnd how their partner complains whilst they're trying to sleep because their fumbling with the torch lights up the bedroom like a searchlight spotting enemy aircraft. They end up bickering… You get the idea.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #3\u003c\/strong\u003e - Present your solution: This is where you tell them how your cleverly backlit e-reader gives enough light for even people with failing eyesight to read at night whilst not disturbing their partner.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eBenefit Bullets 1\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 2\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 3\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 4\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 5\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 6\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003eSo what's next? (That was a transitional link.) Now, we're into the main body copy and this is where you put all the detail. And at this point, they're more committed to reading what you have to say.\u003c\/p\u003e\n\u003cp\u003eYou have their attention, but you still need to keep hold of it. A good way to do this is by dimensionalizing your product benefits using word pictures like a razor-sharp.\u003c\/p\u003e\n\u003cp\u003eThis way the reader paints a vivid picture in their minds and sees themselves owning and using your product.\u003c\/p\u003e\n\u003cp\u003eDon't waffle, make every single word earn its place on the page. Write recklessly and edit ruthlessly. What if you're unsure about how to make your product sound different or interesting?\u003c\/p\u003e\n\u003cp\u003eA powerful persuasion technique is to a romance the stones. Let me explain why this works so well we've all been programmed to respond to stories since we were toddlers, so this is where you tell a compelling story about how your product was invented, discovered, is grown or is painstakingly produced.\u003c\/p\u003e\n\u003cp\u003eNot only will it capture your readers imaginations but it also builds credibility.\u003c\/p\u003e\n\u003cp class=\"desc-video\"\u003e \u003c\/p\u003e","brand":"Shoptimized Theme","offers":[{"title":"Brown","offer_id":40446976032962,"sku":"","price":89.0,"currency_code":"USD","in_stock":true},{"title":"Gray","offer_id":40446976065730,"sku":"","price":89.0,"currency_code":"USD","in_stock":true},{"title":"White","offer_id":40446976098498,"sku":"","price":89.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1291\/3935\/products\/product-pendant-lamp.jpg?v=1626670327"},{"product_id":"lighthouse-lantern","title":"Lighthouse Lantern","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2\u003eA 3 step, foolproof formula for selling anything, to anyone, in any industry\u003c\/h2\u003e\n\u003cp\u003eNow for the kicker that may surprise you: No matter what you're selling and to who, there's a simple 3 step formula to any sales message that works like gangbusters...\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep #1\u003c\/strong\u003e - Identify and call-out your prospects pain or problem. So if you're selling e-readers for example, you might open with a Fed up juggling a torch in one hand and trying to keep a book open in the others. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #2\u003c\/strong\u003e - Agitate the problem. Continuing with our e-reader example, you might describe how they're constantly dropping the torch and their book when they go to turn a page.\u003cbr\u003e\u003cbr\u003eAnd how their partner complains whilst they're trying to sleep because their fumbling with the torch lights up the bedroom like a searchlight spotting enemy aircraft. They end up bickering… You get the idea.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #3\u003c\/strong\u003e - Present your solution: This is where you tell them how your cleverly backlit e-reader gives enough light for even people with failing eyesight to read at night whilst not disturbing their partner.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eBenefit Bullets 1\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 2\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 3\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 4\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 5\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 6\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003eSo what's next? (That was a transitional link.) Now, we're into the main body copy and this is where you put all the detail. And at this point, they're more committed to reading what you have to say.\u003c\/p\u003e\n\u003cp\u003eYou have their attention, but you still need to keep hold of it. A good way to do this is by dimensionalizing your product benefits using word pictures like a razor-sharp.\u003c\/p\u003e\n\u003cp\u003eThis way the reader paints a vivid picture in their minds and sees themselves owning and using your product.\u003c\/p\u003e\n\u003cp\u003eDon't waffle, make every single word earn its place on the page. Write recklessly and edit ruthlessly. What if you're unsure about how to make your product sound different or interesting?\u003c\/p\u003e\n\u003cp\u003eA powerful persuasion technique is to a romance the stones. Let me explain why this works so well we've all been programmed to respond to stories since we were toddlers, so this is where you tell a compelling story about how your product was invented, discovered, is grown or is painstakingly produced.\u003c\/p\u003e\n\u003cp\u003eNot only will it capture your readers imaginations but it also builds credibility.\u003c\/p\u003e\n\u003cp class=\"desc-video\"\u003e \u003c\/p\u003e","brand":"Shoptimized Theme","offers":[{"title":"Default Title","offer_id":40447063064770,"sku":"","price":69.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1291\/3935\/products\/product-lighthouse-lantern.jpg?v=1626671679"},{"product_id":"wall-clock","title":"Wall Clock (Cross-Sell Demo)","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch1\u003eBoost Average Order Value\u003c\/h1\u003e\n\u003cp\u003eYour store's Average Order Value is pivotal in whether you make money from your paid ads or make a loss.\u003c\/p\u003e\n\u003cp\u003eThis built-in cross-sell pop-up lets you boost your average order value by encouraging customers to buy complementary items. \u003c\/p\u003e\n\u003cp\u003eThird-party apps that do the same job will cost you at least $30 a month. It's included for free with Shoptimized™.\u003c\/p\u003e","brand":"Shoptimized Theme","offers":[{"title":"Green","offer_id":40447077777602,"sku":"","price":79.0,"currency_code":"USD","in_stock":true},{"title":"Orange","offer_id":40447077843138,"sku":"","price":79.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1291\/3935\/products\/product-wall-clock-2.jpg?v=1626671902"},{"product_id":"hans-backpack","title":"Hans Backpack","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2\u003eA 3 step, foolproof formula for selling anything, to anyone, in any industry\u003c\/h2\u003e\n\u003cp\u003eNow for the kicker that may surprise you: No matter what you're selling and to who, there's a simple 3 step formula to any sales message that works like gangbusters...\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep #1\u003c\/strong\u003e - Identify and call-out your prospects pain or problem. So if you're selling e-readers for example, you might open with a Fed up juggling a torch in one hand and trying to keep a book open in the others. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #2\u003c\/strong\u003e - Agitate the problem. Continuing with our e-reader example, you might describe how they're constantly dropping the torch and their book when they go to turn a page.\u003cbr\u003e\u003cbr\u003eAnd how their partner complains whilst they're trying to sleep because their fumbling with the torch lights up the bedroom like a searchlight spotting enemy aircraft. They end up bickering… You get the idea.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #3\u003c\/strong\u003e - Present your solution: This is where you tell them how your cleverly backlit e-reader gives enough light for even people with failing eyesight to read at night whilst not disturbing their partner.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eBenefit Bullets 1\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 2\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 3\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 4\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 5\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 6\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003eSo what's next? (That was a transitional link.) Now, we're into the main body copy and this is where you put all the detail. And at this point, they're more committed to reading what you have to say.\u003c\/p\u003e\n\u003cp\u003eYou have their attention, but you still need to keep hold of it. A good way to do this is by dimensionalizing your product benefits using word pictures like a razor-sharp.\u003c\/p\u003e\n\u003cp\u003eThis way the reader paints a vivid picture in their minds and sees themselves owning and using your product.\u003c\/p\u003e\n\u003cp\u003eDon't waffle, make every single word earn its place on the page. Write recklessly and edit ruthlessly. What if you're unsure about how to make your product sound different or interesting?\u003c\/p\u003e\n\u003cp\u003eA powerful persuasion technique is to a romance the stones. Let me explain why this works so well we've all been programmed to respond to stories since we were toddlers, so this is where you tell a compelling story about how your product was invented, discovered, is grown or is painstakingly produced.\u003c\/p\u003e\n\u003cp\u003eNot only will it capture your readers imaginations but it also builds credibility.\u003c\/p\u003e\n\u003cp class=\"desc-video\"\u003e \u003c\/p\u003e","brand":"Shoptimized Theme","offers":[{"title":"Default Title","offer_id":40447102222530,"sku":"","price":79.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1291\/3935\/products\/product-hans-backpack.jpg?v=1626672101"},{"product_id":"specs-sunglasses","title":"Specs Sunglasses","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2\u003eA 3 step, foolproof formula for selling anything, to anyone, in any industry\u003c\/h2\u003e\n\u003cp\u003eNow for the kicker that may surprise you: No matter what you're selling and to who, there's a simple 3 step formula to any sales message that works like gangbusters...\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep #1\u003c\/strong\u003e - Identify and call-out your prospects pain or problem. So if you're selling e-readers for example, you might open with a Fed up juggling a torch in one hand and trying to keep a book open in the others. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #2\u003c\/strong\u003e - Agitate the problem. Continuing with our e-reader example, you might describe how they're constantly dropping the torch and their book when they go to turn a page.\u003cbr\u003e\u003cbr\u003eAnd how their partner complains whilst they're trying to sleep because their fumbling with the torch lights up the bedroom like a searchlight spotting enemy aircraft. They end up bickering… You get the idea.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #3\u003c\/strong\u003e - Present your solution: This is where you tell them how your cleverly backlit e-reader gives enough light for even people with failing eyesight to read at night whilst not disturbing their partner.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eBenefit Bullets 1\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 2\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 3\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 4\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 5\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 6\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003eSo what's next? (That was a transitional link.) Now, we're into the main body copy and this is where you put all the detail. And at this point, they're more committed to reading what you have to say.\u003c\/p\u003e\n\u003cp\u003eYou have their attention, but you still need to keep hold of it. A good way to do this is by dimensionalizing your product benefits using word pictures like a razor-sharp.\u003c\/p\u003e\n\u003cp\u003eThis way the reader paints a vivid picture in their minds and sees themselves owning and using your product.\u003c\/p\u003e\n\u003cp\u003eDon't waffle, make every single word earn its place on the page. Write recklessly and edit ruthlessly. What if you're unsure about how to make your product sound different or interesting?\u003c\/p\u003e\n\u003cp\u003eA powerful persuasion technique is to a romance the stones. Let me explain why this works so well we've all been programmed to respond to stories since we were toddlers, so this is where you tell a compelling story about how your product was invented, discovered, is grown or is painstakingly produced.\u003c\/p\u003e\n\u003cp\u003eNot only will it capture your readers imaginations but it also builds credibility.\u003c\/p\u003e\n\u003cp class=\"desc-video\"\u003e \u003c\/p\u003e","brand":"Shoptimized Theme","offers":[{"title":"Default Title","offer_id":40447109365954,"sku":"","price":109.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1291\/3935\/products\/product-specs-sunglasses.jpg?v=1626672281"},{"product_id":"press-coffee-maker","title":"Press Coffee Maker (Scarcity Bar Demo)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSwitching on this setting has a two-pronged effect. Firstly, it creates a sense of urgency that visitors will miss out when stocks run out. Secondly, it is a built-in social proof element that others have previously bought the item.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eCombining these two proven persuasion principles makes for increased conversions.\u003c\/span\u003e\u003c\/p\u003e","brand":"Shoptimized Theme","offers":[{"title":"Blue","offer_id":40447113003202,"sku":"","price":39.0,"currency_code":"USD","in_stock":true},{"title":"White","offer_id":40447113035970,"sku":"","price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1291\/3935\/products\/product-press-coffee-maker.jpg?v=1626672442"},{"product_id":"door-bumper","title":"Door Bumper","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2\u003eA 3 step, foolproof formula for selling anything, to anyone, in any industry\u003c\/h2\u003e\n\u003cp\u003eNow for the kicker that may surprise you: No matter what you're selling and to who, there's a simple 3 step formula to any sales message that works like gangbusters...\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep #1\u003c\/strong\u003e - Identify and call-out your prospects pain or problem. So if you're selling e-readers for example, you might open with a Fed up juggling a torch in one hand and trying to keep a book open in the others. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #2\u003c\/strong\u003e - Agitate the problem. Continuing with our e-reader example, you might describe how they're constantly dropping the torch and their book when they go to turn a page.\u003cbr\u003e\u003cbr\u003eAnd how their partner complains whilst they're trying to sleep because their fumbling with the torch lights up the bedroom like a searchlight spotting enemy aircraft. They end up bickering… You get the idea.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #3\u003c\/strong\u003e - Present your solution: This is where you tell them how your cleverly backlit e-reader gives enough light for even people with failing eyesight to read at night whilst not disturbing their partner.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eBenefit Bullets 1\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 2\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 3\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 4\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 5\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 6\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003eSo what's next? (That was a transitional link.) Now, we're into the main body copy and this is where you put all the detail. And at this point, they're more committed to reading what you have to say.\u003c\/p\u003e\n\u003cp\u003eYou have their attention, but you still need to keep hold of it. A good way to do this is by dimensionalizing your product benefits using word pictures like a razor-sharp.\u003c\/p\u003e\n\u003cp\u003eThis way the reader paints a vivid picture in their minds and sees themselves owning and using your product.\u003c\/p\u003e\n\u003cp\u003eDon't waffle, make every single word earn its place on the page. Write recklessly and edit ruthlessly. What if you're unsure about how to make your product sound different or interesting?\u003c\/p\u003e\n\u003cp\u003eA powerful persuasion technique is to a romance the stones. Let me explain why this works so well we've all been programmed to respond to stories since we were toddlers, so this is where you tell a compelling story about how your product was invented, discovered, is grown or is painstakingly produced.\u003c\/p\u003e\n\u003cp\u003eNot only will it capture your readers imaginations but it also builds credibility.\u003c\/p\u003e\n\u003cp class=\"desc-video\"\u003e \u003c\/p\u003e","brand":"Shoptimized Theme","offers":[{"title":"Default Title","offer_id":40447148458178,"sku":"","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1291\/3935\/products\/product-door-bumper.jpg?v=1626673659"},{"product_id":"laptop-bag","title":"Laptop Bag","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2\u003eA 3 step, foolproof formula for selling anything, to anyone, in any industry\u003c\/h2\u003e\n\u003cp\u003eNow for the kicker that may surprise you: No matter what you're selling and to who, there's a simple 3 step formula to any sales message that works like gangbusters...\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep #1\u003c\/strong\u003e - Identify and call-out your prospects pain or problem. So if you're selling e-readers for example, you might open with a Fed up juggling a torch in one hand and trying to keep a book open in the others. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #2\u003c\/strong\u003e - Agitate the problem. Continuing with our e-reader example, you might describe how they're constantly dropping the torch and their book when they go to turn a page.\u003cbr\u003e\u003cbr\u003eAnd how their partner complains whilst they're trying to sleep because their fumbling with the torch lights up the bedroom like a searchlight spotting enemy aircraft. They end up bickering… You get the idea.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #3\u003c\/strong\u003e - Present your solution: This is where you tell them how your cleverly backlit e-reader gives enough light for even people with failing eyesight to read at night whilst not disturbing their partner.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eBenefit Bullets 1\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 2\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 3\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 4\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 5\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 6\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003eSo what's next? (That was a transitional link.) Now, we're into the main body copy and this is where you put all the detail. And at this point, they're more committed to reading what you have to say.\u003c\/p\u003e\n\u003cp\u003eYou have their attention, but you still need to keep hold of it. A good way to do this is by dimensionalizing your product benefits using word pictures like a razor-sharp.\u003c\/p\u003e\n\u003cp\u003eThis way the reader paints a vivid picture in their minds and sees themselves owning and using your product.\u003c\/p\u003e\n\u003cp\u003eDon't waffle, make every single word earn its place on the page. Write recklessly and edit ruthlessly. What if you're unsure about how to make your product sound different or interesting?\u003c\/p\u003e\n\u003cp\u003eA powerful persuasion technique is to a romance the stones. Let me explain why this works so well we've all been programmed to respond to stories since we were toddlers, so this is where you tell a compelling story about how your product was invented, discovered, is grown or is painstakingly produced.\u003c\/p\u003e\n\u003cp\u003eNot only will it capture your readers imaginations but it also builds credibility.\u003c\/p\u003e\n\u003cp class=\"desc-video\"\u003e \u003c\/p\u003e","brand":"Shoptimized Theme","offers":[{"title":"Default Title","offer_id":40447150915778,"sku":"","price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1291\/3935\/products\/product-laptop-bag.jpg?v=1626673798"},{"product_id":"plain-glass-bottle","title":"Plain Glass Bottle (Upsell Pop-Up Demo)","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch1\u003eLift Your Store's Average Order Value\u003c\/h1\u003e\n\u003cp\u003eYour average order value is a critical factor in whether your ad campaigns make money hand over fist, or are losing you money.\u003c\/p\u003e\n\u003cp\u003eThis built-in upsell pop-up lets you bump up your average order value by encouraging customers to buy more than one item. It’s simple and effective.\u003c\/p\u003e\n\u003cp\u003eThird-party apps that do this are notorious for slowing your site down and killing conversions.\u003c\/p\u003e","brand":"Shoptimized Theme","offers":[{"title":"Default Title","offer_id":40447157338306,"sku":"","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1291\/3935\/products\/product-plain-glassbottle.jpg?v=1626674047"},{"product_id":"ceramic-tealight-holder","title":"Ceramic Tealight Holder","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2\u003eA 3 step, foolproof formula for selling anything, to anyone, in any industry\u003c\/h2\u003e\n\u003cp\u003eNow for the kicker that may surprise you: No matter what you're selling and to who, there's a simple 3 step formula to any sales message that works like gangbusters...\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep #1\u003c\/strong\u003e - Identify and call-out your prospects pain or problem. So if you're selling e-readers for example, you might open with a Fed up juggling a torch in one hand and trying to keep a book open in the others. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #2\u003c\/strong\u003e - Agitate the problem. Continuing with our e-reader example, you might describe how they're constantly dropping the torch and their book when they go to turn a page.\u003cbr\u003e\u003cbr\u003eAnd how their partner complains whilst they're trying to sleep because their fumbling with the torch lights up the bedroom like a searchlight spotting enemy aircraft. They end up bickering… You get the idea.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #3\u003c\/strong\u003e - Present your solution: This is where you tell them how your cleverly backlit e-reader gives enough light for even people with failing eyesight to read at night whilst not disturbing their partner.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eBenefit Bullets 1\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 2\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 3\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 4\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 5\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 6\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003eSo what's next? (That was a transitional link.) Now, we're into the main body copy and this is where you put all the detail. And at this point, they're more committed to reading what you have to say.\u003c\/p\u003e\n\u003cp\u003eYou have their attention, but you still need to keep hold of it. A good way to do this is by dimensionalizing your product benefits using word pictures like a razor-sharp.\u003c\/p\u003e\n\u003cp\u003eThis way the reader paints a vivid picture in their minds and sees themselves owning and using your product.\u003c\/p\u003e\n\u003cp\u003eDon't waffle, make every single word earn its place on the page. Write recklessly and edit ruthlessly. What if you're unsure about how to make your product sound different or interesting?\u003c\/p\u003e\n\u003cp\u003eA powerful persuasion technique is to a romance the stones. Let me explain why this works so well we've all been programmed to respond to stories since we were toddlers, so this is where you tell a compelling story about how your product was invented, discovered, is grown or is painstakingly produced.\u003c\/p\u003e\n\u003cp\u003eNot only will it capture your readers imaginations but it also builds credibility.\u003c\/p\u003e\n\u003cp class=\"desc-video\"\u003e \u003c\/p\u003e","brand":"Shoptimized Theme","offers":[{"title":"Green","offer_id":40447161204930,"sku":"","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Orange","offer_id":40447161237698,"sku":"","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1291\/3935\/products\/product-ceramic-tealight-holder-2.jpg?v=1626674204"},{"product_id":"canvas-basket","title":"Canvas Basket","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2\u003eA 3 step, foolproof formula for selling anything, to anyone, in any industry\u003c\/h2\u003e\n\u003cp\u003eNow for the kicker that may surprise you: No matter what you're selling and to who, there's a simple 3 step formula to any sales message that works like gangbusters...\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep #1\u003c\/strong\u003e - Identify and call-out your prospects pain or problem. So if you're selling e-readers for example, you might open with a Fed up juggling a torch in one hand and trying to keep a book open in the others. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #2\u003c\/strong\u003e - Agitate the problem. Continuing with our e-reader example, you might describe how they're constantly dropping the torch and their book when they go to turn a page.\u003cbr\u003e\u003cbr\u003eAnd how their partner complains whilst they're trying to sleep because their fumbling with the torch lights up the bedroom like a searchlight spotting enemy aircraft. They end up bickering… You get the idea.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #3\u003c\/strong\u003e - Present your solution: This is where you tell them how your cleverly backlit e-reader gives enough light for even people with failing eyesight to read at night whilst not disturbing their partner.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eBenefit Bullets 1\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 2\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 3\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 4\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 5\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 6\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003eSo what's next? (That was a transitional link.) Now, we're into the main body copy and this is where you put all the detail. And at this point, they're more committed to reading what you have to say.\u003c\/p\u003e\n\u003cp\u003eYou have their attention, but you still need to keep hold of it. A good way to do this is by dimensionalizing your product benefits using word pictures like a razor-sharp.\u003c\/p\u003e\n\u003cp\u003eThis way the reader paints a vivid picture in their minds and sees themselves owning and using your product.\u003c\/p\u003e\n\u003cp\u003eDon't waffle, make every single word earn its place on the page. Write recklessly and edit ruthlessly. What if you're unsure about how to make your product sound different or interesting?\u003c\/p\u003e\n\u003cp\u003eA powerful persuasion technique is to a romance the stones. Let me explain why this works so well we've all been programmed to respond to stories since we were toddlers, so this is where you tell a compelling story about how your product was invented, discovered, is grown or is painstakingly produced.\u003c\/p\u003e\n\u003cp\u003eNot only will it capture your readers imaginations but it also builds credibility.\u003c\/p\u003e\n\u003cp class=\"desc-video\"\u003e \u003c\/p\u003e","brand":"Shoptimized Theme","offers":[{"title":"Default Title","offer_id":40454413254850,"sku":"","price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1291\/3935\/products\/product-canvas-basket.jpg?v=1626764635"},{"product_id":"amber-body-lotion","title":"Amber Body Lotion (Multi-Buy Prompt Demo)","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003eA 3 step, foolproof formula for selling anything, to anyone, in any industry\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003eNow for the kicker that may surprise you: No matter what you're selling and to who, there's a simple 3 step formula to any sales message that works like gangbusters...\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eStep #1\u003c\/strong\u003e - Identify and call-out your prospects pain or problem. So if you're selling e-readers for example, you might open with a Fed up juggling a torch in one hand and trying to keep a book open in the others. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eStep #2\u003c\/strong\u003e - Agitate the problem. Continuing with our e-reader example, you might describe how they're constantly dropping the torch and their book when they go to turn a page.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eAnd how their partner complains whilst they're trying to sleep because their fumbling with the torch lights up the bedroom like a searchlight spotting enemy aircraft. They end up bickering… You get the idea.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eStep #3\u003c\/strong\u003e - Present your solution: This is where you tell them how your cleverly backlit e-reader gives enough light for even people with failing eyesight to read at night whilst not disturbing their partner.\u003c\/p\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eBenefit Bullets 1\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBenefit Bullets 2\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBenefit Bullets 3\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBenefit Bullets 4\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBenefit Bullets 5\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBenefit Bullets 6\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSo what's next? (That was a transitional link.) Now, we're into the main body copy and this is where you put all the detail. And at this point, they're more committed to reading what you have to say.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eYou have their attention, but you still need to keep hold of it. A good way to do this is by dimensionalizing your product benefits using word pictures like a razor-sharp.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThis way the reader paints a vivid picture in their minds and sees themselves owning and using your product.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eDon't waffle, make every single word earn its place on the page. Write recklessly and edit ruthlessly. What if you're unsure about how to make your product sound different or interesting?\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eA powerful persuasion technique is to a romance the stones. Let me explain why this works so well we've all been programmed to respond to stories since we were toddlers, so this is where you tell a compelling story about how your product was invented, discovered, is grown or is painstakingly produced.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eNot only will it capture your readers imaginations but it also builds credibility.\u003c\/p\u003e\n\u003cp class=\"desc-video\" data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e","brand":"Shoptimized Theme","offers":[{"title":"Default Title","offer_id":40454437732546,"sku":"","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1291\/3935\/products\/product-amber-body-lotion.jpg?v=1626764864"},{"product_id":"havana-sunglasses","title":"Havana Sunglasses","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2\u003eA 3 step, foolproof formula for selling anything, to anyone, in any industry\u003c\/h2\u003e\n\u003cp\u003eNow for the kicker that may surprise you: No matter what you're selling and to who, there's a simple 3 step formula to any sales message that works like gangbusters...\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep #1\u003c\/strong\u003e - Identify and call-out your prospects pain or problem. So if you're selling e-readers for example, you might open with a Fed up juggling a torch in one hand and trying to keep a book open in the others. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #2\u003c\/strong\u003e - Agitate the problem. Continuing with our e-reader example, you might describe how they're constantly dropping the torch and their book when they go to turn a page.\u003cbr\u003e\u003cbr\u003eAnd how their partner complains whilst they're trying to sleep because their fumbling with the torch lights up the bedroom like a searchlight spotting enemy aircraft. They end up bickering… You get the idea.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #3\u003c\/strong\u003e - Present your solution: This is where you tell them how your cleverly backlit e-reader gives enough light for even people with failing eyesight to read at night whilst not disturbing their partner.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eBenefit Bullets 1\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 2\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 3\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 4\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 5\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 6\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003eSo what's next? (That was a transitional link.) Now, we're into the main body copy and this is where you put all the detail. And at this point, they're more committed to reading what you have to say.\u003c\/p\u003e\n\u003cp\u003eYou have their attention, but you still need to keep hold of it. A good way to do this is by dimensionalizing your product benefits using word pictures like a razor-sharp.\u003c\/p\u003e\n\u003cp\u003eThis way the reader paints a vivid picture in their minds and sees themselves owning and using your product.\u003c\/p\u003e\n\u003cp\u003eDon't waffle, make every single word earn its place on the page. Write recklessly and edit ruthlessly. What if you're unsure about how to make your product sound different or interesting?\u003c\/p\u003e\n\u003cp\u003eA powerful persuasion technique is to a romance the stones. Let me explain why this works so well we've all been programmed to respond to stories since we were toddlers, so this is where you tell a compelling story about how your product was invented, discovered, is grown or is painstakingly produced.\u003c\/p\u003e\n\u003cp\u003eNot only will it capture your readers imaginations but it also builds credibility.\u003c\/p\u003e\n\u003cp class=\"desc-video\"\u003e \u003c\/p\u003e","brand":"Shoptimized Theme","offers":[{"title":"Default Title","offer_id":40454449987778,"sku":"","price":89.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1291\/3935\/products\/product-havana-sunglasses.jpg?v=1626765021"},{"product_id":"henry-backpack","title":"Henry Backpack","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2\u003eA 3 step, foolproof formula for selling anything, to anyone, in any industry\u003c\/h2\u003e\n\u003cp\u003eNow for the kicker that may surprise you: No matter what you're selling and to who, there's a simple 3 step formula to any sales message that works like gangbusters...\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep #1\u003c\/strong\u003e - Identify and call-out your prospects pain or problem. So if you're selling e-readers for example, you might open with a Fed up juggling a torch in one hand and trying to keep a book open in the others. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #2\u003c\/strong\u003e - Agitate the problem. Continuing with our e-reader example, you might describe how they're constantly dropping the torch and their book when they go to turn a page.\u003cbr\u003e\u003cbr\u003eAnd how their partner complains whilst they're trying to sleep because their fumbling with the torch lights up the bedroom like a searchlight spotting enemy aircraft. They end up bickering… You get the idea.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #3\u003c\/strong\u003e - Present your solution: This is where you tell them how your cleverly backlit e-reader gives enough light for even people with failing eyesight to read at night whilst not disturbing their partner.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eBenefit Bullets 1\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 2\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 3\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 4\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 5\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 6\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003eSo what's next? (That was a transitional link.) Now, we're into the main body copy and this is where you put all the detail. And at this point, they're more committed to reading what you have to say.\u003c\/p\u003e\n\u003cp\u003eYou have their attention, but you still need to keep hold of it. A good way to do this is by dimensionalizing your product benefits using word pictures like a razor-sharp.\u003c\/p\u003e\n\u003cp\u003eThis way the reader paints a vivid picture in their minds and sees themselves owning and using your product.\u003c\/p\u003e\n\u003cp\u003eDon't waffle, make every single word earn its place on the page. Write recklessly and edit ruthlessly. What if you're unsure about how to make your product sound different or interesting?\u003c\/p\u003e\n\u003cp\u003eA powerful persuasion technique is to a romance the stones. Let me explain why this works so well we've all been programmed to respond to stories since we were toddlers, so this is where you tell a compelling story about how your product was invented, discovered, is grown or is painstakingly produced.\u003c\/p\u003e\n\u003cp\u003eNot only will it capture your readers imaginations but it also builds credibility.\u003c\/p\u003e\n\u003cp class=\"desc-video\"\u003e \u003c\/p\u003e","brand":"Shoptimized Theme","offers":[{"title":"Default Title","offer_id":40454455918786,"sku":"","price":79.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1291\/3935\/products\/product-henry-backpack.jpg?v=1626765142"},{"product_id":"striped-canvas-bag","title":"Striped Canvas Bag","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2\u003eA 3 step, foolproof formula for selling anything, to anyone, in any industry\u003c\/h2\u003e\n\u003cp\u003eNow for the kicker that may surprise you: No matter what you're selling and to who, there's a simple 3 step formula to any sales message that works like gangbusters...\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep #1\u003c\/strong\u003e - Identify and call-out your prospects pain or problem. So if you're selling e-readers for example, you might open with a Fed up juggling a torch in one hand and trying to keep a book open in the others. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #2\u003c\/strong\u003e - Agitate the problem. Continuing with our e-reader example, you might describe how they're constantly dropping the torch and their book when they go to turn a page.\u003cbr\u003e\u003cbr\u003eAnd how their partner complains whilst they're trying to sleep because their fumbling with the torch lights up the bedroom like a searchlight spotting enemy aircraft. They end up bickering… You get the idea.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #3\u003c\/strong\u003e - Present your solution: This is where you tell them how your cleverly backlit e-reader gives enough light for even people with failing eyesight to read at night whilst not disturbing their partner.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eBenefit Bullets 1\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 2\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 3\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 4\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 5\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 6\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003eSo what's next? (That was a transitional link.) Now, we're into the main body copy and this is where you put all the detail. And at this point, they're more committed to reading what you have to say.\u003c\/p\u003e\n\u003cp\u003eYou have their attention, but you still need to keep hold of it. A good way to do this is by dimensionalizing your product benefits using word pictures like a razor-sharp.\u003c\/p\u003e\n\u003cp\u003eThis way the reader paints a vivid picture in their minds and sees themselves owning and using your product.\u003c\/p\u003e\n\u003cp\u003eDon't waffle, make every single word earn its place on the page. Write recklessly and edit ruthlessly. What if you're unsure about how to make your product sound different or interesting?\u003c\/p\u003e\n\u003cp\u003eA powerful persuasion technique is to a romance the stones. Let me explain why this works so well we've all been programmed to respond to stories since we were toddlers, so this is where you tell a compelling story about how your product was invented, discovered, is grown or is painstakingly produced.\u003c\/p\u003e\n\u003cp\u003eNot only will it capture your readers imaginations but it also builds credibility.\u003c\/p\u003e\n\u003cp class=\"desc-video\"\u003e \u003c\/p\u003e","brand":"Shoptimized Theme","offers":[{"title":"Blue","offer_id":40454468010178,"sku":"","price":29.0,"currency_code":"USD","in_stock":true},{"title":"Orange","offer_id":40454468042946,"sku":"","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1291\/3935\/products\/product-striped-canvas-bag.jpg?v=1626765321"},{"product_id":"round-tray-table","title":"Round Tray Table","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2\u003eA 3 step, foolproof formula for selling anything, to anyone, in any industry\u003c\/h2\u003e\n\u003cp\u003eNow for the kicker that may surprise you: No matter what you're selling and to who, there's a simple 3 step formula to any sales message that works like gangbusters...\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep #1\u003c\/strong\u003e - Identify and call-out your prospects pain or problem. So if you're selling e-readers for example, you might open with a Fed up juggling a torch in one hand and trying to keep a book open in the others. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #2\u003c\/strong\u003e - Agitate the problem. Continuing with our e-reader example, you might describe how they're constantly dropping the torch and their book when they go to turn a page.\u003cbr\u003e\u003cbr\u003eAnd how their partner complains whilst they're trying to sleep because their fumbling with the torch lights up the bedroom like a searchlight spotting enemy aircraft. They end up bickering… You get the idea.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #3\u003c\/strong\u003e - Present your solution: This is where you tell them how your cleverly backlit e-reader gives enough light for even people with failing eyesight to read at night whilst not disturbing their partner.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eBenefit Bullets 1\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 2\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 3\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 4\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 5\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 6\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003eSo what's next? (That was a transitional link.) Now, we're into the main body copy and this is where you put all the detail. And at this point, they're more committed to reading what you have to say.\u003c\/p\u003e\n\u003cp\u003eYou have their attention, but you still need to keep hold of it. A good way to do this is by dimensionalizing your product benefits using word pictures like a razor-sharp.\u003c\/p\u003e\n\u003cp\u003eThis way the reader paints a vivid picture in their minds and sees themselves owning and using your product.\u003c\/p\u003e\n\u003cp\u003eDon't waffle, make every single word earn its place on the page. Write recklessly and edit ruthlessly. What if you're unsure about how to make your product sound different or interesting?\u003c\/p\u003e\n\u003cp\u003eA powerful persuasion technique is to a romance the stones. Let me explain why this works so well we've all been programmed to respond to stories since we were toddlers, so this is where you tell a compelling story about how your product was invented, discovered, is grown or is painstakingly produced.\u003c\/p\u003e\n\u003cp\u003eNot only will it capture your readers imaginations but it also builds credibility.\u003c\/p\u003e\n\u003cp class=\"desc-video\"\u003e \u003c\/p\u003e","brand":"Shoptimized Theme","offers":[{"title":"Default Title","offer_id":40454513852610,"sku":"","price":79.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1291\/3935\/products\/product-round-tray-table.jpg?v=1626765457"},{"product_id":"ceramic-watch","title":"Ceramic Watch (Total Sold Flash Demo)","description":"\u003ch1\u003eSocial Proof Sells!\u003c\/h1\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eTelling your shoppers how many other customers bought an item helps encourage people to buy because others have 'gone before them'. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis simple tool draws attention to the total number of items sold to help build trust in your store and convert more browsers into buyers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Shoptimized Theme","offers":[{"title":"Gray","offer_id":40454528565442,"sku":"","price":259.0,"currency_code":"USD","in_stock":true},{"title":"Orange","offer_id":40454528598210,"sku":"","price":259.0,"currency_code":"USD","in_stock":true},{"title":"Green","offer_id":40454528630978,"sku":"","price":259.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1291\/3935\/products\/product-ceramic-watch-2.jpg?v=1626765667"},{"product_id":"magazine-basket","title":"Magazine Basket","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2\u003eA 3 step, foolproof formula for selling anything, to anyone, in any industry\u003c\/h2\u003e\n\u003cp\u003eNow for the kicker that may surprise you: No matter what you're selling and to who, there's a simple 3 step formula to any sales message that works like gangbusters...\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep #1\u003c\/strong\u003e - Identify and call-out your prospects pain or problem. So if you're selling e-readers for example, you might open with a Fed up juggling a torch in one hand and trying to keep a book open in the others. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #2\u003c\/strong\u003e - Agitate the problem. Continuing with our e-reader example, you might describe how they're constantly dropping the torch and their book when they go to turn a page.\u003cbr\u003e\u003cbr\u003eAnd how their partner complains whilst they're trying to sleep because their fumbling with the torch lights up the bedroom like a searchlight spotting enemy aircraft. They end up bickering… You get the idea.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #3\u003c\/strong\u003e - Present your solution: This is where you tell them how your cleverly backlit e-reader gives enough light for even people with failing eyesight to read at night whilst not disturbing their partner.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eBenefit Bullets 1\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 2\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 3\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 4\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 5\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 6\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003eSo what's next? (That was a transitional link.) Now, we're into the main body copy and this is where you put all the detail. And at this point, they're more committed to reading what you have to say.\u003c\/p\u003e\n\u003cp\u003eYou have their attention, but you still need to keep hold of it. A good way to do this is by dimensionalizing your product benefits using word pictures like a razor-sharp.\u003c\/p\u003e\n\u003cp\u003eThis way the reader paints a vivid picture in their minds and sees themselves owning and using your product.\u003c\/p\u003e\n\u003cp\u003eDon't waffle, make every single word earn its place on the page. Write recklessly and edit ruthlessly. What if you're unsure about how to make your product sound different or interesting?\u003c\/p\u003e\n\u003cp\u003eA powerful persuasion technique is to a romance the stones. Let me explain why this works so well we've all been programmed to respond to stories since we were toddlers, so this is where you tell a compelling story about how your product was invented, discovered, is grown or is painstakingly produced.\u003c\/p\u003e\n\u003cp\u003eNot only will it capture your readers imaginations but it also builds credibility.\u003c\/p\u003e\n\u003cp class=\"desc-video\"\u003e \u003c\/p\u003e","brand":"Shoptimized Theme","offers":[{"title":"Default Title","offer_id":40454539477186,"sku":"","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1291\/3935\/products\/product-magazine-basket-2.jpg?v=1626766025"},{"product_id":"thermo-flask","title":"Thermo Flask","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2\u003eA 3 step, foolproof formula for selling anything, to anyone, in any industry\u003c\/h2\u003e\n\u003cp\u003eNow for the kicker that may surprise you: No matter what you're selling and to who, there's a simple 3 step formula to any sales message that works like gangbusters...\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep #1\u003c\/strong\u003e - Identify and call-out your prospects pain or problem. So if you're selling e-readers for example, you might open with a Fed up juggling a torch in one hand and trying to keep a book open in the others. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #2\u003c\/strong\u003e - Agitate the problem. Continuing with our e-reader example, you might describe how they're constantly dropping the torch and their book when they go to turn a page.\u003cbr\u003e\u003cbr\u003eAnd how their partner complains whilst they're trying to sleep because their fumbling with the torch lights up the bedroom like a searchlight spotting enemy aircraft. They end up bickering… You get the idea.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #3\u003c\/strong\u003e - Present your solution: This is where you tell them how your cleverly backlit e-reader gives enough light for even people with failing eyesight to read at night whilst not disturbing their partner.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eBenefit Bullets 1\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 2\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 3\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 4\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 5\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 6\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003eSo what's next? (That was a transitional link.) Now, we're into the main body copy and this is where you put all the detail. And at this point, they're more committed to reading what you have to say.\u003c\/p\u003e\n\u003cp\u003eYou have their attention, but you still need to keep hold of it. A good way to do this is by dimensionalizing your product benefits using word pictures like a razor-sharp.\u003c\/p\u003e\n\u003cp\u003eThis way the reader paints a vivid picture in their minds and sees themselves owning and using your product.\u003c\/p\u003e\n\u003cp\u003eDon't waffle, make every single word earn its place on the page. Write recklessly and edit ruthlessly. What if you're unsure about how to make your product sound different or interesting?\u003c\/p\u003e\n\u003cp\u003eA powerful persuasion technique is to a romance the stones. Let me explain why this works so well we've all been programmed to respond to stories since we were toddlers, so this is where you tell a compelling story about how your product was invented, discovered, is grown or is painstakingly produced.\u003c\/p\u003e\n\u003cp\u003eNot only will it capture your readers imaginations but it also builds credibility.\u003c\/p\u003e\n\u003cp class=\"desc-video\"\u003e \u003c\/p\u003e","brand":"Shoptimized Theme","offers":[{"title":"Blue","offer_id":40454544687298,"sku":"","price":79.0,"currency_code":"USD","in_stock":true},{"title":"Brown","offer_id":40454544720066,"sku":"","price":79.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1291\/3935\/products\/product-thermo-flask.jpg?v=1626766184"},{"product_id":"gold-motif-vase","title":"Gold Motif Vase","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2\u003eA 3 step, foolproof formula for selling anything, to anyone, in any industry\u003c\/h2\u003e\n\u003cp\u003eNow for the kicker that may surprise you: No matter what you're selling and to who, there's a simple 3 step formula to any sales message that works like gangbusters...\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep #1\u003c\/strong\u003e - Identify and call-out your prospects pain or problem. So if you're selling e-readers for example, you might open with a Fed up juggling a torch in one hand and trying to keep a book open in the others. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #2\u003c\/strong\u003e - Agitate the problem. Continuing with our e-reader example, you might describe how they're constantly dropping the torch and their book when they go to turn a page.\u003cbr\u003e\u003cbr\u003eAnd how their partner complains whilst they're trying to sleep because their fumbling with the torch lights up the bedroom like a searchlight spotting enemy aircraft. They end up bickering… You get the idea.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #3\u003c\/strong\u003e - Present your solution: This is where you tell them how your cleverly backlit e-reader gives enough light for even people with failing eyesight to read at night whilst not disturbing their partner.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eBenefit Bullets 1\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 2\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 3\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 4\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 5\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 6\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003eSo what's next? (That was a transitional link.) Now, we're into the main body copy and this is where you put all the detail. And at this point, they're more committed to reading what you have to say.\u003c\/p\u003e\n\u003cp\u003eYou have their attention, but you still need to keep hold of it. A good way to do this is by dimensionalizing your product benefits using word pictures like a razor-sharp.\u003c\/p\u003e\n\u003cp\u003eThis way the reader paints a vivid picture in their minds and sees themselves owning and using your product.\u003c\/p\u003e\n\u003cp\u003eDon't waffle, make every single word earn its place on the page. Write recklessly and edit ruthlessly. What if you're unsure about how to make your product sound different or interesting?\u003c\/p\u003e\n\u003cp\u003eA powerful persuasion technique is to a romance the stones. Let me explain why this works so well we've all been programmed to respond to stories since we were toddlers, so this is where you tell a compelling story about how your product was invented, discovered, is grown or is painstakingly produced.\u003c\/p\u003e\n\u003cp\u003eNot only will it capture your readers imaginations but it also builds credibility.\u003c\/p\u003e\n\u003cp class=\"desc-video\"\u003e \u003c\/p\u003e","brand":"Shoptimized Theme","offers":[{"title":"Default Title","offer_id":40454553436354,"sku":"","price":79.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1291\/3935\/products\/product-gold-motif-vase.jpg?v=1626766560"},{"product_id":"leather-wash-bag","title":"Leather Wash Bag","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2\u003eA 3 step, foolproof formula for selling anything, to anyone, in any industry\u003c\/h2\u003e\n\u003cp\u003eNow for the kicker that may surprise you: No matter what you're selling and to who, there's a simple 3 step formula to any sales message that works like gangbusters...\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep #1\u003c\/strong\u003e - Identify and call-out your prospects pain or problem. So if you're selling e-readers for example, you might open with a Fed up juggling a torch in one hand and trying to keep a book open in the others. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #2\u003c\/strong\u003e - Agitate the problem. Continuing with our e-reader example, you might describe how they're constantly dropping the torch and their book when they go to turn a page.\u003cbr\u003e\u003cbr\u003eAnd how their partner complains whilst they're trying to sleep because their fumbling with the torch lights up the bedroom like a searchlight spotting enemy aircraft. They end up bickering… You get the idea.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #3\u003c\/strong\u003e - Present your solution: This is where you tell them how your cleverly backlit e-reader gives enough light for even people with failing eyesight to read at night whilst not disturbing their partner.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eBenefit Bullets 1\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 2\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 3\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 4\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 5\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 6\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003eSo what's next? (That was a transitional link.) Now, we're into the main body copy and this is where you put all the detail. And at this point, they're more committed to reading what you have to say.\u003c\/p\u003e\n\u003cp\u003eYou have their attention, but you still need to keep hold of it. A good way to do this is by dimensionalizing your product benefits using word pictures like a razor-sharp.\u003c\/p\u003e\n\u003cp\u003eThis way the reader paints a vivid picture in their minds and sees themselves owning and using your product.\u003c\/p\u003e\n\u003cp\u003eDon't waffle, make every single word earn its place on the page. Write recklessly and edit ruthlessly. What if you're unsure about how to make your product sound different or interesting?\u003c\/p\u003e\n\u003cp\u003eA powerful persuasion technique is to a romance the stones. Let me explain why this works so well we've all been programmed to respond to stories since we were toddlers, so this is where you tell a compelling story about how your product was invented, discovered, is grown or is painstakingly produced.\u003c\/p\u003e\n\u003cp\u003eNot only will it capture your readers imaginations but it also builds credibility.\u003c\/p\u003e\n\u003cp class=\"desc-video\"\u003e \u003c\/p\u003e","brand":"Shoptimized Theme","offers":[{"title":"Default Title","offer_id":40454558777538,"sku":"","price":21.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1291\/3935\/products\/product-leather-wash-bag.jpg?v=1626766703"},{"product_id":"bathroom-set","title":"Bathroom Set","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2\u003eA 3 step, foolproof formula for selling anything, to anyone, in any industry\u003c\/h2\u003e\n\u003cp\u003eNow for the kicker that may surprise you: No matter what you're selling and to who, there's a simple 3 step formula to any sales message that works like gangbusters...\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep #1\u003c\/strong\u003e - Identify and call-out your prospects pain or problem. So if you're selling e-readers for example, you might open with a Fed up juggling a torch in one hand and trying to keep a book open in the others. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #2\u003c\/strong\u003e - Agitate the problem. Continuing with our e-reader example, you might describe how they're constantly dropping the torch and their book when they go to turn a page.\u003cbr\u003e\u003cbr\u003eAnd how their partner complains whilst they're trying to sleep because their fumbling with the torch lights up the bedroom like a searchlight spotting enemy aircraft. They end up bickering… You get the idea.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #3\u003c\/strong\u003e - Present your solution: This is where you tell them how your cleverly backlit e-reader gives enough light for even people with failing eyesight to read at night whilst not disturbing their partner.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eBenefit Bullets 1\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 2\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 3\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 4\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 5\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 6\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003eSo what's next? (That was a transitional link.) Now, we're into the main body copy and this is where you put all the detail. And at this point, they're more committed to reading what you have to say.\u003c\/p\u003e\n\u003cp\u003eYou have their attention, but you still need to keep hold of it. A good way to do this is by dimensionalizing your product benefits using word pictures like a razor-sharp.\u003c\/p\u003e\n\u003cp\u003eThis way the reader paints a vivid picture in their minds and sees themselves owning and using your product.\u003c\/p\u003e\n\u003cp\u003eDon't waffle, make every single word earn its place on the page. Write recklessly and edit ruthlessly. What if you're unsure about how to make your product sound different or interesting?\u003c\/p\u003e\n\u003cp\u003eA powerful persuasion technique is to a romance the stones. Let me explain why this works so well we've all been programmed to respond to stories since we were toddlers, so this is where you tell a compelling story about how your product was invented, discovered, is grown or is painstakingly produced.\u003c\/p\u003e\n\u003cp\u003eNot only will it capture your readers imaginations but it also builds credibility.\u003c\/p\u003e\n\u003cp class=\"desc-video\"\u003e \u003c\/p\u003e","brand":"Shoptimized Theme","offers":[{"title":"Default Title","offer_id":40454561005762,"sku":"","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1291\/3935\/products\/product-bathroom-set.jpg?v=1626766835"},{"product_id":"knit-stripe-bag","title":"Knit Stripe Bag","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2\u003eA 3 step, foolproof formula for selling anything, to anyone, in any industry\u003c\/h2\u003e\n\u003cp\u003eNow for the kicker that may surprise you: No matter what you're selling and to who, there's a simple 3 step formula to any sales message that works like gangbusters...\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep #1\u003c\/strong\u003e - Identify and call-out your prospects pain or problem. So if you're selling e-readers for example, you might open with a Fed up juggling a torch in one hand and trying to keep a book open in the others. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #2\u003c\/strong\u003e - Agitate the problem. Continuing with our e-reader example, you might describe how they're constantly dropping the torch and their book when they go to turn a page.\u003cbr\u003e\u003cbr\u003eAnd how their partner complains whilst they're trying to sleep because their fumbling with the torch lights up the bedroom like a searchlight spotting enemy aircraft. They end up bickering… You get the idea.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #3\u003c\/strong\u003e - Present your solution: This is where you tell them how your cleverly backlit e-reader gives enough light for even people with failing eyesight to read at night whilst not disturbing their partner.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eBenefit Bullets 1\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 2\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 3\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 4\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 5\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 6\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003eSo what's next? (That was a transitional link.) Now, we're into the main body copy and this is where you put all the detail. And at this point, they're more committed to reading what you have to say.\u003c\/p\u003e\n\u003cp\u003eYou have their attention, but you still need to keep hold of it. A good way to do this is by dimensionalizing your product benefits using word pictures like a razor-sharp.\u003c\/p\u003e\n\u003cp\u003eThis way the reader paints a vivid picture in their minds and sees themselves owning and using your product.\u003c\/p\u003e\n\u003cp\u003eDon't waffle, make every single word earn its place on the page. Write recklessly and edit ruthlessly. What if you're unsure about how to make your product sound different or interesting?\u003c\/p\u003e\n\u003cp\u003eA powerful persuasion technique is to a romance the stones. Let me explain why this works so well we've all been programmed to respond to stories since we were toddlers, so this is where you tell a compelling story about how your product was invented, discovered, is grown or is painstakingly produced.\u003c\/p\u003e\n\u003cp\u003eNot only will it capture your readers imaginations but it also builds credibility.\u003c\/p\u003e\n\u003cp class=\"desc-video\"\u003e \u003c\/p\u003e","brand":"Shoptimized Theme","offers":[{"title":"Blue","offer_id":40454571393218,"sku":"","price":29.0,"currency_code":"USD","in_stock":true},{"title":"Brown","offer_id":40454571425986,"sku":"","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1291\/3935\/products\/product-marine-stripe-bag.jpg?v=1626767006"},{"product_id":"sponge-bag","title":"Sponge Bag","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2\u003eA 3 step, foolproof formula for selling anything, to anyone, in any industry\u003c\/h2\u003e\n\u003cp\u003eNow for the kicker that may surprise you: No matter what you're selling and to who, there's a simple 3 step formula to any sales message that works like gangbusters...\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep #1\u003c\/strong\u003e - Identify and call-out your prospects pain or problem. So if you're selling e-readers for example, you might open with a Fed up juggling a torch in one hand and trying to keep a book open in the others. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #2\u003c\/strong\u003e - Agitate the problem. Continuing with our e-reader example, you might describe how they're constantly dropping the torch and their book when they go to turn a page.\u003cbr\u003e\u003cbr\u003eAnd how their partner complains whilst they're trying to sleep because their fumbling with the torch lights up the bedroom like a searchlight spotting enemy aircraft. They end up bickering… You get the idea.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #3\u003c\/strong\u003e - Present your solution: This is where you tell them how your cleverly backlit e-reader gives enough light for even people with failing eyesight to read at night whilst not disturbing their partner.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eBenefit Bullets 1\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 2\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 3\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 4\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 5\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 6\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003eSo what's next? (That was a transitional link.) Now, we're into the main body copy and this is where you put all the detail. And at this point, they're more committed to reading what you have to say.\u003c\/p\u003e\n\u003cp\u003eYou have their attention, but you still need to keep hold of it. A good way to do this is by dimensionalizing your product benefits using word pictures like a razor-sharp.\u003c\/p\u003e\n\u003cp\u003eThis way the reader paints a vivid picture in their minds and sees themselves owning and using your product.\u003c\/p\u003e\n\u003cp\u003eDon't waffle, make every single word earn its place on the page. Write recklessly and edit ruthlessly. What if you're unsure about how to make your product sound different or interesting?\u003c\/p\u003e\n\u003cp\u003eA powerful persuasion technique is to a romance the stones. Let me explain why this works so well we've all been programmed to respond to stories since we were toddlers, so this is where you tell a compelling story about how your product was invented, discovered, is grown or is painstakingly produced.\u003c\/p\u003e\n\u003cp\u003eNot only will it capture your readers imaginations but it also builds credibility.\u003c\/p\u003e\n\u003cp class=\"desc-video\"\u003e \u003c\/p\u003e","brand":"Shoptimized Theme","offers":[{"title":"Yellow","offer_id":40454672384194,"sku":"","price":59.0,"currency_code":"USD","in_stock":true},{"title":"Brown","offer_id":40454672449730,"sku":"","price":59.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1291\/3935\/products\/product-sponge-bag-2.jpg?v=1626767345"},{"product_id":"glass-pitcher","title":"Glass Pitcher","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2\u003eA 3 step, foolproof formula for selling anything, to anyone, in any industry\u003c\/h2\u003e\n\u003cp\u003eNow for the kicker that may surprise you: No matter what you're selling and to who, there's a simple 3 step formula to any sales message that works like gangbusters...\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep #1\u003c\/strong\u003e - Identify and call-out your prospects pain or problem. So if you're selling e-readers for example, you might open with a Fed up juggling a torch in one hand and trying to keep a book open in the others. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #2\u003c\/strong\u003e - Agitate the problem. Continuing with our e-reader example, you might describe how they're constantly dropping the torch and their book when they go to turn a page.\u003cbr\u003e\u003cbr\u003eAnd how their partner complains whilst they're trying to sleep because their fumbling with the torch lights up the bedroom like a searchlight spotting enemy aircraft. They end up bickering… You get the idea.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #3\u003c\/strong\u003e - Present your solution: This is where you tell them how your cleverly backlit e-reader gives enough light for even people with failing eyesight to read at night whilst not disturbing their partner.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eBenefit Bullets 1\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 2\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 3\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 4\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 5\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 6\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003eSo what's next? (That was a transitional link.) Now, we're into the main body copy and this is where you put all the detail. And at this point, they're more committed to reading what you have to say.\u003c\/p\u003e\n\u003cp\u003eYou have their attention, but you still need to keep hold of it. A good way to do this is by dimensionalizing your product benefits using word pictures like a razor-sharp.\u003c\/p\u003e\n\u003cp\u003eThis way the reader paints a vivid picture in their minds and sees themselves owning and using your product.\u003c\/p\u003e\n\u003cp\u003eDon't waffle, make every single word earn its place on the page. Write recklessly and edit ruthlessly. What if you're unsure about how to make your product sound different or interesting?\u003c\/p\u003e\n\u003cp\u003eA powerful persuasion technique is to a romance the stones. Let me explain why this works so well we've all been programmed to respond to stories since we were toddlers, so this is where you tell a compelling story about how your product was invented, discovered, is grown or is painstakingly produced.\u003c\/p\u003e\n\u003cp\u003eNot only will it capture your readers imaginations but it also builds credibility.\u003c\/p\u003e\n\u003cp class=\"desc-video\"\u003e \u003c\/p\u003e","brand":"Shoptimized Theme","offers":[{"title":"Default Title","offer_id":40454716293314,"sku":"","price":79.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1291\/3935\/files\/ratio2.webp?v=1714518171"},{"product_id":"wedge-slippers","title":"Wedge Slippers","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2\u003eA 3 step, foolproof formula for selling anything, to anyone, in any industry\u003c\/h2\u003e\n\u003cp\u003eNow for the kicker that may surprise you: No matter what you're selling and to who, there's a simple 3 step formula to any sales message that works like gangbusters...\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep #1\u003c\/strong\u003e - Identify and call-out your prospects pain or problem. So if you're selling e-readers for example, you might open with a Fed up juggling a torch in one hand and trying to keep a book open in the others. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #2\u003c\/strong\u003e - Agitate the problem. Continuing with our e-reader example, you might describe how they're constantly dropping the torch and their book when they go to turn a page.\u003cbr\u003e\u003cbr\u003eAnd how their partner complains whilst they're trying to sleep because their fumbling with the torch lights up the bedroom like a searchlight spotting enemy aircraft. They end up bickering… You get the idea.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #3\u003c\/strong\u003e - Present your solution: This is where you tell them how your cleverly backlit e-reader gives enough light for even people with failing eyesight to read at night whilst not disturbing their partner.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eBenefit Bullets 1\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 2\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 3\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 4\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 5\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 6\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003eSo what's next? (That was a transitional link.) Now, we're into the main body copy and this is where you put all the detail. And at this point, they're more committed to reading what you have to say.\u003c\/p\u003e\n\u003cp\u003eYou have their attention, but you still need to keep hold of it. A good way to do this is by dimensionalizing your product benefits using word pictures like a razor-sharp.\u003c\/p\u003e\n\u003cp\u003eThis way the reader paints a vivid picture in their minds and sees themselves owning and using your product.\u003c\/p\u003e\n\u003cp\u003eDon't waffle, make every single word earn its place on the page. Write recklessly and edit ruthlessly. What if you're unsure about how to make your product sound different or interesting?\u003c\/p\u003e\n\u003cp\u003eA powerful persuasion technique is to a romance the stones. Let me explain why this works so well we've all been programmed to respond to stories since we were toddlers, so this is where you tell a compelling story about how your product was invented, discovered, is grown or is painstakingly produced.\u003c\/p\u003e\n\u003cp\u003eNot only will it capture your readers imaginations but it also builds credibility.\u003c\/p\u003e\n\u003cp class=\"desc-video\"\u003e \u003c\/p\u003e","brand":"Shoptimized Theme","offers":[{"title":"Default Title","offer_id":40454720520386,"sku":"","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1291\/3935\/products\/product-wedge-slippers.jpg?v=1626767636"},{"product_id":"handle-bag","title":"Handle Bag","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2\u003eA 3 step, foolproof formula for selling anything, to anyone, in any industry\u003c\/h2\u003e\n\u003cp\u003eNow for the kicker that may surprise you: No matter what you're selling and to who, there's a simple 3 step formula to any sales message that works like gangbusters...\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep #1\u003c\/strong\u003e - Identify and call-out your prospects pain or problem. So if you're selling e-readers for example, you might open with a Fed up juggling a torch in one hand and trying to keep a book open in the others. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #2\u003c\/strong\u003e - Agitate the problem. Continuing with our e-reader example, you might describe how they're constantly dropping the torch and their book when they go to turn a page.\u003cbr\u003e\u003cbr\u003eAnd how their partner complains whilst they're trying to sleep because their fumbling with the torch lights up the bedroom like a searchlight spotting enemy aircraft. They end up bickering… You get the idea.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #3\u003c\/strong\u003e - Present your solution: This is where you tell them how your cleverly backlit e-reader gives enough light for even people with failing eyesight to read at night whilst not disturbing their partner.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eBenefit Bullets 1\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 2\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 3\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 4\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 5\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 6\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003eSo what's next? (That was a transitional link.) Now, we're into the main body copy and this is where you put all the detail. And at this point, they're more committed to reading what you have to say.\u003c\/p\u003e\n\u003cp\u003eYou have their attention, but you still need to keep hold of it. A good way to do this is by dimensionalizing your product benefits using word pictures like a razor-sharp.\u003c\/p\u003e\n\u003cp\u003eThis way the reader paints a vivid picture in their minds and sees themselves owning and using your product.\u003c\/p\u003e\n\u003cp\u003eDon't waffle, make every single word earn its place on the page. Write recklessly and edit ruthlessly. What if you're unsure about how to make your product sound different or interesting?\u003c\/p\u003e\n\u003cp\u003eA powerful persuasion technique is to a romance the stones. Let me explain why this works so well we've all been programmed to respond to stories since we were toddlers, so this is where you tell a compelling story about how your product was invented, discovered, is grown or is painstakingly produced.\u003c\/p\u003e\n\u003cp\u003eNot only will it capture your readers imaginations but it also builds credibility.\u003c\/p\u003e\n\u003cp class=\"desc-video\"\u003e \u003c\/p\u003e","brand":"Shoptimized Theme","offers":[{"title":"Blue \/ S","offer_id":40454727467202,"sku":"","price":46.0,"currency_code":"USD","in_stock":true},{"title":"Blue \/ M","offer_id":40454727499970,"sku":"","price":46.0,"currency_code":"USD","in_stock":true},{"title":"Blue \/ L","offer_id":40454727532738,"sku":"","price":46.0,"currency_code":"USD","in_stock":true},{"title":"Green \/ S","offer_id":40454727565506,"sku":"","price":46.0,"currency_code":"USD","in_stock":true},{"title":"Green \/ M","offer_id":40454727598274,"sku":"","price":46.0,"currency_code":"USD","in_stock":true},{"title":"Green \/ L","offer_id":40454727631042,"sku":"","price":46.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1291\/3935\/products\/product-navy-bag.jpg?v=1714517902"},{"product_id":"jersey-backpack","title":"Jersey Backpack","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2\u003eA 3 step, foolproof formula for selling anything, to anyone, in any industry\u003c\/h2\u003e\n\u003cp\u003eNow for the kicker that may surprise you: No matter what you're selling and to who, there's a simple 3 step formula to any sales message that works like gangbusters...\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep #1\u003c\/strong\u003e - Identify and call-out your prospects pain or problem. So if you're selling e-readers for example, you might open with a Fed up juggling a torch in one hand and trying to keep a book open in the others. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #2\u003c\/strong\u003e - Agitate the problem. Continuing with our e-reader example, you might describe how they're constantly dropping the torch and their book when they go to turn a page.\u003cbr\u003e\u003cbr\u003eAnd how their partner complains whilst they're trying to sleep because their fumbling with the torch lights up the bedroom like a searchlight spotting enemy aircraft. They end up bickering… You get the idea.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #3\u003c\/strong\u003e - Present your solution: This is where you tell them how your cleverly backlit e-reader gives enough light for even people with failing eyesight to read at night whilst not disturbing their partner.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eBenefit Bullets 1\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 2\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 3\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 4\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 5\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 6\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003eSo what's next? (That was a transitional link.) Now, we're into the main body copy and this is where you put all the detail. And at this point, they're more committed to reading what you have to say.\u003c\/p\u003e\n\u003cp\u003eYou have their attention, but you still need to keep hold of it. A good way to do this is by dimensionalizing your product benefits using word pictures like a razor-sharp.\u003c\/p\u003e\n\u003cp\u003eThis way the reader paints a vivid picture in their minds and sees themselves owning and using your product.\u003c\/p\u003e\n\u003cp\u003eDon't waffle, make every single word earn its place on the page. Write recklessly and edit ruthlessly. What if you're unsure about how to make your product sound different or interesting?\u003c\/p\u003e\n\u003cp\u003eA powerful persuasion technique is to a romance the stones. Let me explain why this works so well we've all been programmed to respond to stories since we were toddlers, so this is where you tell a compelling story about how your product was invented, discovered, is grown or is painstakingly produced.\u003c\/p\u003e\n\u003cp\u003eNot only will it capture your readers imaginations but it also builds credibility.\u003c\/p\u003e\n\u003cp class=\"desc-video\"\u003e \u003c\/p\u003e","brand":"Shoptimized Theme","offers":[{"title":"Default Title","offer_id":40454739361986,"sku":"","price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1291\/3935\/files\/ratio_e474e78a-2eae-48d8-86e6-915bf2d47cd6.webp?v=1714517991"},{"product_id":"floral-scented-sachet","title":"Floral Scented Sachet","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2\u003eA 3 step, foolproof formula for selling anything, to anyone, in any industry\u003c\/h2\u003e\n\u003cp\u003eNow for the kicker that may surprise you: No matter what you're selling and to who, there's a simple 3 step formula to any sales message that works like gangbusters...\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep #1\u003c\/strong\u003e - Identify and call-out your prospects pain or problem. So if you're selling e-readers for example, you might open with a Fed up juggling a torch in one hand and trying to keep a book open in the others. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #2\u003c\/strong\u003e - Agitate the problem. Continuing with our e-reader example, you might describe how they're constantly dropping the torch and their book when they go to turn a page.\u003cbr\u003e\u003cbr\u003eAnd how their partner complains whilst they're trying to sleep because their fumbling with the torch lights up the bedroom like a searchlight spotting enemy aircraft. They end up bickering… You get the idea.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #3\u003c\/strong\u003e - Present your solution: This is where you tell them how your cleverly backlit e-reader gives enough light for even people with failing eyesight to read at night whilst not disturbing their partner.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eBenefit Bullets 1\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 2\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 3\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 4\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 5\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 6\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003eSo what's next? (That was a transitional link.) Now, we're into the main body copy and this is where you put all the detail. And at this point, they're more committed to reading what you have to say.\u003c\/p\u003e\n\u003cp\u003eYou have their attention, but you still need to keep hold of it. A good way to do this is by dimensionalizing your product benefits using word pictures like a razor-sharp.\u003c\/p\u003e\n\u003cp\u003eThis way the reader paints a vivid picture in their minds and sees themselves owning and using your product.\u003c\/p\u003e\n\u003cp\u003eDon't waffle, make every single word earn its place on the page. Write recklessly and edit ruthlessly. What if you're unsure about how to make your product sound different or interesting?\u003c\/p\u003e\n\u003cp\u003eA powerful persuasion technique is to a romance the stones. Let me explain why this works so well we've all been programmed to respond to stories since we were toddlers, so this is where you tell a compelling story about how your product was invented, discovered, is grown or is painstakingly produced.\u003c\/p\u003e\n\u003cp\u003eNot only will it capture your readers imaginations but it also builds credibility.\u003c\/p\u003e\n\u003cp class=\"desc-video\"\u003e \u003c\/p\u003e","brand":"Shoptimized Theme","offers":[{"title":"Blue","offer_id":40454744801474,"sku":"","price":19.0,"currency_code":"USD","in_stock":true},{"title":"Green","offer_id":40454744834242,"sku":"","price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1291\/3935\/products\/product-floral-scented-sachet-2.jpg?v=1626768186"},{"product_id":"stained-glass-vase","title":"Stained Glass Vase","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2\u003eA 3 step, foolproof formula for selling anything, to anyone, in any industry\u003c\/h2\u003e\n\u003cp\u003eNow for the kicker that may surprise you: No matter what you're selling and to who, there's a simple 3 step formula to any sales message that works like gangbusters...\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep #1\u003c\/strong\u003e - Identify and call-out your prospects pain or problem. So if you're selling e-readers for example, you might open with a Fed up juggling a torch in one hand and trying to keep a book open in the others. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #2\u003c\/strong\u003e - Agitate the problem. Continuing with our e-reader example, you might describe how they're constantly dropping the torch and their book when they go to turn a page.\u003cbr\u003e\u003cbr\u003eAnd how their partner complains whilst they're trying to sleep because their fumbling with the torch lights up the bedroom like a searchlight spotting enemy aircraft. They end up bickering… You get the idea.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #3\u003c\/strong\u003e - Present your solution: This is where you tell them how your cleverly backlit e-reader gives enough light for even people with failing eyesight to read at night whilst not disturbing their partner.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eBenefit Bullets 1\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 2\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 3\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 4\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 5\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 6\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003eSo what's next? (That was a transitional link.) Now, we're into the main body copy and this is where you put all the detail. And at this point, they're more committed to reading what you have to say.\u003c\/p\u003e\n\u003cp\u003eYou have their attention, but you still need to keep hold of it. A good way to do this is by dimensionalizing your product benefits using word pictures like a razor-sharp.\u003c\/p\u003e\n\u003cp\u003eThis way the reader paints a vivid picture in their minds and sees themselves owning and using your product.\u003c\/p\u003e\n\u003cp\u003eDon't waffle, make every single word earn its place on the page. Write recklessly and edit ruthlessly. What if you're unsure about how to make your product sound different or interesting?\u003c\/p\u003e\n\u003cp\u003eA powerful persuasion technique is to a romance the stones. Let me explain why this works so well we've all been programmed to respond to stories since we were toddlers, so this is where you tell a compelling story about how your product was invented, discovered, is grown or is painstakingly produced.\u003c\/p\u003e\n\u003cp\u003eNot only will it capture your readers imaginations but it also builds credibility.\u003c\/p\u003e\n\u003cp class=\"desc-video\"\u003e \u003c\/p\u003e","brand":"Shoptimized Theme","offers":[{"title":"Blue","offer_id":40454746931394,"sku":"","price":39.0,"currency_code":"USD","in_stock":true},{"title":"Orange","offer_id":40454746964162,"sku":"","price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1291\/3935\/products\/product-stained-glass-vase.jpg?v=1626768318"},{"product_id":"coaster-set","title":"Coaster Set","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2\u003eA 3 step, foolproof formula for selling anything, to anyone, in any industry\u003c\/h2\u003e\n\u003cp\u003eNow for the kicker that may surprise you: No matter what you're selling and to who, there's a simple 3 step formula to any sales message that works like gangbusters...\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep #1\u003c\/strong\u003e - Identify and call-out your prospects pain or problem. So if you're selling e-readers for example, you might open with a Fed up juggling a torch in one hand and trying to keep a book open in the others. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #2\u003c\/strong\u003e - Agitate the problem. Continuing with our e-reader example, you might describe how they're constantly dropping the torch and their book when they go to turn a page.\u003cbr\u003e\u003cbr\u003eAnd how their partner complains whilst they're trying to sleep because their fumbling with the torch lights up the bedroom like a searchlight spotting enemy aircraft. They end up bickering… You get the idea.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #3\u003c\/strong\u003e - Present your solution: This is where you tell them how your cleverly backlit e-reader gives enough light for even people with failing eyesight to read at night whilst not disturbing their partner.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eBenefit Bullets 1\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 2\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 3\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 4\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 5\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 6\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003eSo what's next? (That was a transitional link.) Now, we're into the main body copy and this is where you put all the detail. And at this point, they're more committed to reading what you have to say.\u003c\/p\u003e\n\u003cp\u003eYou have their attention, but you still need to keep hold of it. A good way to do this is by dimensionalizing your product benefits using word pictures like a razor-sharp.\u003c\/p\u003e\n\u003cp\u003eThis way the reader paints a vivid picture in their minds and sees themselves owning and using your product.\u003c\/p\u003e\n\u003cp\u003eDon't waffle, make every single word earn its place on the page. Write recklessly and edit ruthlessly. What if you're unsure about how to make your product sound different or interesting?\u003c\/p\u003e\n\u003cp\u003eA powerful persuasion technique is to a romance the stones. Let me explain why this works so well we've all been programmed to respond to stories since we were toddlers, so this is where you tell a compelling story about how your product was invented, discovered, is grown or is painstakingly produced.\u003c\/p\u003e\n\u003cp\u003eNot only will it capture your readers imaginations but it also builds credibility.\u003c\/p\u003e\n\u003cp class=\"desc-video\"\u003e \u003c\/p\u003e","brand":"Shoptimized Theme","offers":[{"title":"Default Title","offer_id":40454753222850,"sku":"","price":19.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1291\/3935\/products\/product-coaster-set.jpg?v=1626768461"},{"product_id":"adrian-wash-bag","title":"Adrian Wash Bag","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2\u003eA 3 step, foolproof formula for selling anything, to anyone, in any industry\u003c\/h2\u003e\n\u003cp\u003eNow for the kicker that may surprise you: No matter what you're selling and to who, there's a simple 3 step formula to any sales message that works like gangbusters...\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep #1\u003c\/strong\u003e - Identify and call-out your prospects pain or problem. So if you're selling e-readers for example, you might open with a Fed up juggling a torch in one hand and trying to keep a book open in the others. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #2\u003c\/strong\u003e - Agitate the problem. Continuing with our e-reader example, you might describe how they're constantly dropping the torch and their book when they go to turn a page.\u003cbr\u003e\u003cbr\u003eAnd how their partner complains whilst they're trying to sleep because their fumbling with the torch lights up the bedroom like a searchlight spotting enemy aircraft. They end up bickering… You get the idea.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #3\u003c\/strong\u003e - Present your solution: This is where you tell them how your cleverly backlit e-reader gives enough light for even people with failing eyesight to read at night whilst not disturbing their partner.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eBenefit Bullets 1\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 2\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 3\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 4\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 5\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 6\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003eSo what's next? (That was a transitional link.) Now, we're into the main body copy and this is where you put all the detail. And at this point, they're more committed to reading what you have to say.\u003c\/p\u003e\n\u003cp\u003eYou have their attention, but you still need to keep hold of it. A good way to do this is by dimensionalizing your product benefits using word pictures like a razor-sharp.\u003c\/p\u003e\n\u003cp\u003eThis way the reader paints a vivid picture in their minds and sees themselves owning and using your product.\u003c\/p\u003e\n\u003cp\u003eDon't waffle, make every single word earn its place on the page. Write recklessly and edit ruthlessly. What if you're unsure about how to make your product sound different or interesting?\u003c\/p\u003e\n\u003cp\u003eA powerful persuasion technique is to a romance the stones. Let me explain why this works so well we've all been programmed to respond to stories since we were toddlers, so this is where you tell a compelling story about how your product was invented, discovered, is grown or is painstakingly produced.\u003c\/p\u003e\n\u003cp\u003eNot only will it capture your readers imaginations but it also builds credibility.\u003c\/p\u003e\n\u003cp class=\"desc-video\"\u003e \u003c\/p\u003e","brand":"Shoptimized Theme","offers":[{"title":"Default Title","offer_id":40454783959234,"sku":"","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1291\/3935\/products\/product-adrian-wash-bag.jpg?v=1626769286"},{"product_id":"eco-body-lotion","title":"Eco Body Lotion","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2\u003eA 3 step, foolproof formula for selling anything, to anyone, in any industry\u003c\/h2\u003e\n\u003cp\u003eNow for the kicker that may surprise you: No matter what you're selling and to who, there's a simple 3 step formula to any sales message that works like gangbusters...\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep #1\u003c\/strong\u003e - Identify and call-out your prospects pain or problem. So if you're selling e-readers for example, you might open with a Fed up juggling a torch in one hand and trying to keep a book open in the others. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #2\u003c\/strong\u003e - Agitate the problem. Continuing with our e-reader example, you might describe how they're constantly dropping the torch and their book when they go to turn a page.\u003cbr\u003e\u003cbr\u003eAnd how their partner complains whilst they're trying to sleep because their fumbling with the torch lights up the bedroom like a searchlight spotting enemy aircraft. They end up bickering… You get the idea.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #3\u003c\/strong\u003e - Present your solution: This is where you tell them how your cleverly backlit e-reader gives enough light for even people with failing eyesight to read at night whilst not disturbing their partner.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eBenefit Bullets 1\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 2\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 3\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 4\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 5\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 6\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003eSo what's next? (That was a transitional link.) Now, we're into the main body copy and this is where you put all the detail. And at this point, they're more committed to reading what you have to say.\u003c\/p\u003e\n\u003cp\u003eYou have their attention, but you still need to keep hold of it. A good way to do this is by dimensionalizing your product benefits using word pictures like a razor-sharp.\u003c\/p\u003e\n\u003cp\u003eThis way the reader paints a vivid picture in their minds and sees themselves owning and using your product.\u003c\/p\u003e\n\u003cp\u003eDon't waffle, make every single word earn its place on the page. Write recklessly and edit ruthlessly. What if you're unsure about how to make your product sound different or interesting?\u003c\/p\u003e\n\u003cp\u003eA powerful persuasion technique is to a romance the stones. Let me explain why this works so well we've all been programmed to respond to stories since we were toddlers, so this is where you tell a compelling story about how your product was invented, discovered, is grown or is painstakingly produced.\u003c\/p\u003e\n\u003cp\u003eNot only will it capture your readers imaginations but it also builds credibility.\u003c\/p\u003e\n\u003cp class=\"desc-video\"\u003e \u003c\/p\u003e","brand":"Shoptimized Theme","offers":[{"title":"Default Title","offer_id":40454815318210,"sku":"","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1291\/3935\/products\/eco-lotion-2.jpg?v=1626769822"},{"product_id":"plaited-basket","title":"Plaited Basket","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2\u003eA 3 step, foolproof formula for selling anything, to anyone, in any industry\u003c\/h2\u003e\n\u003cp\u003eNow for the kicker that may surprise you: No matter what you're selling and to who, there's a simple 3 step formula to any sales message that works like gangbusters...\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep #1\u003c\/strong\u003e - Identify and call-out your prospects pain or problem. So if you're selling e-readers for example, you might open with a Fed up juggling a torch in one hand and trying to keep a book open in the others. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #2\u003c\/strong\u003e - Agitate the problem. Continuing with our e-reader example, you might describe how they're constantly dropping the torch and their book when they go to turn a page.\u003cbr\u003e\u003cbr\u003eAnd how their partner complains whilst they're trying to sleep because their fumbling with the torch lights up the bedroom like a searchlight spotting enemy aircraft. They end up bickering… You get the idea.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #3\u003c\/strong\u003e - Present your solution: This is where you tell them how your cleverly backlit e-reader gives enough light for even people with failing eyesight to read at night whilst not disturbing their partner.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eBenefit Bullets 1\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 2\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 3\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 4\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 5\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 6\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003eSo what's next? (That was a transitional link.) Now, we're into the main body copy and this is where you put all the detail. And at this point, they're more committed to reading what you have to say.\u003c\/p\u003e\n\u003cp\u003eYou have their attention, but you still need to keep hold of it. A good way to do this is by dimensionalizing your product benefits using word pictures like a razor-sharp.\u003c\/p\u003e\n\u003cp\u003eThis way the reader paints a vivid picture in their minds and sees themselves owning and using your product.\u003c\/p\u003e\n\u003cp\u003eDon't waffle, make every single word earn its place on the page. Write recklessly and edit ruthlessly. What if you're unsure about how to make your product sound different or interesting?\u003c\/p\u003e\n\u003cp\u003eA powerful persuasion technique is to a romance the stones. Let me explain why this works so well we've all been programmed to respond to stories since we were toddlers, so this is where you tell a compelling story about how your product was invented, discovered, is grown or is painstakingly produced.\u003c\/p\u003e\n\u003cp\u003eNot only will it capture your readers imaginations but it also builds credibility.\u003c\/p\u003e\n\u003cp class=\"desc-video\"\u003e \u003c\/p\u003e","brand":"Shoptimized Theme","offers":[{"title":"Blue","offer_id":40454824984770,"sku":"","price":59.0,"currency_code":"USD","in_stock":true},{"title":"Brown","offer_id":40454825017538,"sku":"","price":59.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1291\/3935\/products\/product-plaited-basket-2.jpg?v=1626769974"},{"product_id":"textured-notebook","title":"Textured Notebook","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2\u003eA 3 step, foolproof formula for selling anything, to anyone, in any industry\u003c\/h2\u003e\n\u003cp\u003eNow for the kicker that may surprise you: No matter what you're selling and to who, there's a simple 3 step formula to any sales message that works like gangbusters...\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep #1\u003c\/strong\u003e - Identify and call-out your prospects pain or problem. So if you're selling e-readers for example, you might open with a Fed up juggling a torch in one hand and trying to keep a book open in the others. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #2\u003c\/strong\u003e - Agitate the problem. Continuing with our e-reader example, you might describe how they're constantly dropping the torch and their book when they go to turn a page.\u003cbr\u003e\u003cbr\u003eAnd how their partner complains whilst they're trying to sleep because their fumbling with the torch lights up the bedroom like a searchlight spotting enemy aircraft. They end up bickering… You get the idea.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #3\u003c\/strong\u003e - Present your solution: This is where you tell them how your cleverly backlit e-reader gives enough light for even people with failing eyesight to read at night whilst not disturbing their partner.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eBenefit Bullets 1\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 2\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 3\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 4\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 5\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 6\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003eSo what's next? (That was a transitional link.) Now, we're into the main body copy and this is where you put all the detail. And at this point, they're more committed to reading what you have to say.\u003c\/p\u003e\n\u003cp\u003eYou have their attention, but you still need to keep hold of it. A good way to do this is by dimensionalizing your product benefits using word pictures like a razor-sharp.\u003c\/p\u003e\n\u003cp\u003eThis way the reader paints a vivid picture in their minds and sees themselves owning and using your product.\u003c\/p\u003e\n\u003cp\u003eDon't waffle, make every single word earn its place on the page. Write recklessly and edit ruthlessly. What if you're unsure about how to make your product sound different or interesting?\u003c\/p\u003e\n\u003cp\u003eA powerful persuasion technique is to a romance the stones. Let me explain why this works so well we've all been programmed to respond to stories since we were toddlers, so this is where you tell a compelling story about how your product was invented, discovered, is grown or is painstakingly produced.\u003c\/p\u003e\n\u003cp\u003eNot only will it capture your readers imaginations but it also builds credibility.\u003c\/p\u003e\n\u003cp class=\"desc-video\"\u003e \u003c\/p\u003e","brand":"Shoptimized Theme","offers":[{"title":"Default Title","offer_id":40454829572290,"sku":"","price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1291\/3935\/products\/product-textured-notebook.jpg?v=1626770104"},{"product_id":"emil-backpack","title":"Maverick Backpack","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2\u003eA 3 step, foolproof formula for selling anything, to anyone, in any industry\u003c\/h2\u003e\n\u003cp\u003eNow for the kicker that may surprise you: No matter what you're selling and to who, there's a simple 3 step formula to any sales message that works like gangbusters...\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep #1\u003c\/strong\u003e - Identify and call-out your prospects pain or problem. So if you're selling e-readers for example, you might open with a Fed up juggling a torch in one hand and trying to keep a book open in the others. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #2\u003c\/strong\u003e - Agitate the problem. Continuing with our e-reader example, you might describe how they're constantly dropping the torch and their book when they go to turn a page.\u003cbr\u003e\u003cbr\u003eAnd how their partner complains whilst they're trying to sleep because their fumbling with the torch lights up the bedroom like a searchlight spotting enemy aircraft. They end up bickering… You get the idea.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #3\u003c\/strong\u003e - Present your solution: This is where you tell them how your cleverly backlit e-reader gives enough light for even people with failing eyesight to read at night whilst not disturbing their partner.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eBenefit Bullets 1\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 2\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 3\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 4\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 5\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 6\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003eSo what's next? (That was a transitional link.) Now, we're into the main body copy and this is where you put all the detail. And at this point, they're more committed to reading what you have to say.\u003c\/p\u003e\n\u003cp\u003eYou have their attention, but you still need to keep hold of it. A good way to do this is by dimensionalizing your product benefits using word pictures like a razor-sharp.\u003c\/p\u003e\n\u003cp\u003eThis way the reader paints a vivid picture in their minds and sees themselves owning and using your product.\u003c\/p\u003e\n\u003cp\u003eDon't waffle, make every single word earn its place on the page. Write recklessly and edit ruthlessly. What if you're unsure about how to make your product sound different or interesting?\u003c\/p\u003e\n\u003cp\u003eA powerful persuasion technique is to a romance the stones. Let me explain why this works so well we've all been programmed to respond to stories since we were toddlers, so this is where you tell a compelling story about how your product was invented, discovered, is grown or is painstakingly produced.\u003c\/p\u003e\n\u003cp\u003eNot only will it capture your readers imaginations but it also builds credibility.\u003c\/p\u003e\n\u003cp class=\"desc-video\"\u003e \u003c\/p\u003e","brand":"Shoptimized Theme","offers":[{"title":"Default Title","offer_id":40454835929282,"sku":"","price":79.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1291\/3935\/products\/product-emil-backpack.jpg?v=1626770241"},{"product_id":"wooden-bathroom-set","title":"Wooden Bathroom Set","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2\u003eA 3 step, foolproof formula for selling anything, to anyone, in any industry\u003c\/h2\u003e\n\u003cp\u003eNow for the kicker that may surprise you: No matter what you're selling and to who, there's a simple 3 step formula to any sales message that works like gangbusters...\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep #1\u003c\/strong\u003e - Identify and call-out your prospects pain or problem. So if you're selling e-readers for example, you might open with a Fed up juggling a torch in one hand and trying to keep a book open in the others. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #2\u003c\/strong\u003e - Agitate the problem. Continuing with our e-reader example, you might describe how they're constantly dropping the torch and their book when they go to turn a page.\u003cbr\u003e\u003cbr\u003eAnd how their partner complains whilst they're trying to sleep because their fumbling with the torch lights up the bedroom like a searchlight spotting enemy aircraft. They end up bickering… You get the idea.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #3\u003c\/strong\u003e - Present your solution: This is where you tell them how your cleverly backlit e-reader gives enough light for even people with failing eyesight to read at night whilst not disturbing their partner.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eBenefit Bullets 1\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 2\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 3\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 4\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 5\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 6\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003eSo what's next? (That was a transitional link.) Now, we're into the main body copy and this is where you put all the detail. And at this point, they're more committed to reading what you have to say.\u003c\/p\u003e\n\u003cp\u003eYou have their attention, but you still need to keep hold of it. A good way to do this is by dimensionalizing your product benefits using word pictures like a razor-sharp.\u003c\/p\u003e\n\u003cp\u003eThis way the reader paints a vivid picture in their minds and sees themselves owning and using your product.\u003c\/p\u003e\n\u003cp\u003eDon't waffle, make every single word earn its place on the page. Write recklessly and edit ruthlessly. What if you're unsure about how to make your product sound different or interesting?\u003c\/p\u003e\n\u003cp\u003eA powerful persuasion technique is to a romance the stones. Let me explain why this works so well we've all been programmed to respond to stories since we were toddlers, so this is where you tell a compelling story about how your product was invented, discovered, is grown or is painstakingly produced.\u003c\/p\u003e\n\u003cp\u003eNot only will it capture your readers imaginations but it also builds credibility.\u003c\/p\u003e\n\u003cp class=\"desc-video\"\u003e \u003c\/p\u003e","brand":"Shoptimized Theme","offers":[{"title":"Default Title","offer_id":40517107810498,"sku":"","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1291\/3935\/products\/product-wooden-dispencer.jpg?v=1627522017"},{"product_id":"multicolor-hangers","title":"Multicolor Hangers","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2\u003eA 3 step, foolproof formula for selling anything, to anyone, in any industry\u003c\/h2\u003e\n\u003cp\u003eNow for the kicker that may surprise you: No matter what you're selling and to who, there's a simple 3 step formula to any sales message that works like gangbusters...\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep #1\u003c\/strong\u003e - Identify and call-out your prospects pain or problem. So if you're selling e-readers for example, you might open with a Fed up juggling a torch in one hand and trying to keep a book open in the others. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #2\u003c\/strong\u003e - Agitate the problem. Continuing with our e-reader example, you might describe how they're constantly dropping the torch and their book when they go to turn a page.\u003cbr\u003e\u003cbr\u003eAnd how their partner complains whilst they're trying to sleep because their fumbling with the torch lights up the bedroom like a searchlight spotting enemy aircraft. They end up bickering… You get the idea.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #3\u003c\/strong\u003e - Present your solution: This is where you tell them how your cleverly backlit e-reader gives enough light for even people with failing eyesight to read at night whilst not disturbing their partner.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eBenefit Bullets 1\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 2\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 3\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 4\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 5\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 6\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003eSo what's next? (That was a transitional link.) Now, we're into the main body copy and this is where you put all the detail. And at this point, they're more committed to reading what you have to say.\u003c\/p\u003e\n\u003cp\u003eYou have their attention, but you still need to keep hold of it. A good way to do this is by dimensionalizing your product benefits using word pictures like a razor-sharp.\u003c\/p\u003e\n\u003cp\u003eThis way the reader paints a vivid picture in their minds and sees themselves owning and using your product.\u003c\/p\u003e\n\u003cp\u003eDon't waffle, make every single word earn its place on the page. Write recklessly and edit ruthlessly. What if you're unsure about how to make your product sound different or interesting?\u003c\/p\u003e\n\u003cp\u003eA powerful persuasion technique is to a romance the stones. Let me explain why this works so well we've all been programmed to respond to stories since we were toddlers, so this is where you tell a compelling story about how your product was invented, discovered, is grown or is painstakingly produced.\u003c\/p\u003e\n\u003cp\u003eNot only will it capture your readers imaginations but it also builds credibility.\u003c\/p\u003e\n\u003cp class=\"desc-video\"\u003e \u003c\/p\u003e","brand":"Shoptimized Theme","offers":[{"title":"Default Title","offer_id":40454938296514,"sku":"","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1291\/3935\/products\/product-multicolor-hangers.jpg?v=1626771732"},{"product_id":"colourful-coasters","title":"Colourful Coasters","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2\u003eA 3 step, foolproof formula for selling anything, to anyone, in any industry\u003c\/h2\u003e\n\u003cp\u003eNow for the kicker that may surprise you: No matter what you're selling and to who, there's a simple 3 step formula to any sales message that works like gangbusters...\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep #1\u003c\/strong\u003e - Identify and call-out your prospects pain or problem. So if you're selling e-readers for example, you might open with a Fed up juggling a torch in one hand and trying to keep a book open in the others. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #2\u003c\/strong\u003e - Agitate the problem. Continuing with our e-reader example, you might describe how they're constantly dropping the torch and their book when they go to turn a page.\u003cbr\u003e\u003cbr\u003eAnd how their partner complains whilst they're trying to sleep because their fumbling with the torch lights up the bedroom like a searchlight spotting enemy aircraft. They end up bickering… You get the idea.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #3\u003c\/strong\u003e - Present your solution: This is where you tell them how your cleverly backlit e-reader gives enough light for even people with failing eyesight to read at night whilst not disturbing their partner.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eBenefit Bullets 1\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 2\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 3\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 4\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 5\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 6\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003eSo what's next? (That was a transitional link.) Now, we're into the main body copy and this is where you put all the detail. And at this point, they're more committed to reading what you have to say.\u003c\/p\u003e\n\u003cp\u003eYou have their attention, but you still need to keep hold of it. A good way to do this is by dimensionalizing your product benefits using word pictures like a razor-sharp.\u003c\/p\u003e\n\u003cp\u003eThis way the reader paints a vivid picture in their minds and sees themselves owning and using your product.\u003c\/p\u003e\n\u003cp\u003eDon't waffle, make every single word earn its place on the page. Write recklessly and edit ruthlessly. What if you're unsure about how to make your product sound different or interesting?\u003c\/p\u003e\n\u003cp\u003eA powerful persuasion technique is to a romance the stones. Let me explain why this works so well we've all been programmed to respond to stories since we were toddlers, so this is where you tell a compelling story about how your product was invented, discovered, is grown or is painstakingly produced.\u003c\/p\u003e\n\u003cp\u003eNot only will it capture your readers imaginations but it also builds credibility.\u003c\/p\u003e\n\u003cp class=\"desc-video\"\u003e \u003c\/p\u003e","brand":"Shoptimized Theme","offers":[{"title":"Green","offer_id":40454942392514,"sku":"","price":19.0,"currency_code":"USD","in_stock":true},{"title":"Orange","offer_id":40454942458050,"sku":"","price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1291\/3935\/products\/product-colourful-coasters.jpg?v=1626771883"},{"product_id":"gold-pattern-vase","title":"Gold Pattern Vase","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2\u003eA 3 step, foolproof formula for selling anything, to anyone, in any industry\u003c\/h2\u003e\n\u003cp\u003eNow for the kicker that may surprise you: No matter what you're selling and to who, there's a simple 3 step formula to any sales message that works like gangbusters...\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep #1\u003c\/strong\u003e - Identify and call-out your prospects pain or problem. So if you're selling e-readers for example, you might open with a Fed up juggling a torch in one hand and trying to keep a book open in the others. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #2\u003c\/strong\u003e - Agitate the problem. Continuing with our e-reader example, you might describe how they're constantly dropping the torch and their book when they go to turn a page.\u003cbr\u003e\u003cbr\u003eAnd how their partner complains whilst they're trying to sleep because their fumbling with the torch lights up the bedroom like a searchlight spotting enemy aircraft. They end up bickering… You get the idea.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #3\u003c\/strong\u003e - Present your solution: This is where you tell them how your cleverly backlit e-reader gives enough light for even people with failing eyesight to read at night whilst not disturbing their partner.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eBenefit Bullets 1\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 2\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 3\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 4\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 5\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 6\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003eSo what's next? (That was a transitional link.) Now, we're into the main body copy and this is where you put all the detail. And at this point, they're more committed to reading what you have to say.\u003c\/p\u003e\n\u003cp\u003eYou have their attention, but you still need to keep hold of it. A good way to do this is by dimensionalizing your product benefits using word pictures like a razor-sharp.\u003c\/p\u003e\n\u003cp\u003eThis way the reader paints a vivid picture in their minds and sees themselves owning and using your product.\u003c\/p\u003e\n\u003cp\u003eDon't waffle, make every single word earn its place on the page. Write recklessly and edit ruthlessly. What if you're unsure about how to make your product sound different or interesting?\u003c\/p\u003e\n\u003cp\u003eA powerful persuasion technique is to a romance the stones. Let me explain why this works so well we've all been programmed to respond to stories since we were toddlers, so this is where you tell a compelling story about how your product was invented, discovered, is grown or is painstakingly produced.\u003c\/p\u003e\n\u003cp\u003eNot only will it capture your readers imaginations but it also builds credibility.\u003c\/p\u003e\n\u003cp class=\"desc-video\"\u003e \u003c\/p\u003e","brand":"Shoptimized Theme","offers":[{"title":"Default Title","offer_id":40454945931458,"sku":"","price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1291\/3935\/products\/product-gold-pattern-vase_59476a02-18db-4a55-8a73-be552eeeaed0.jpg?v=1626772030"},{"product_id":"embrodiered-slippers","title":"Embrodiered Slippers","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2\u003eA 3 step, foolproof formula for selling anything, to anyone, in any industry\u003c\/h2\u003e\n\u003cp\u003eNow for the kicker that may surprise you: No matter what you're selling and to who, there's a simple 3 step formula to any sales message that works like gangbusters...\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep #1\u003c\/strong\u003e - Identify and call-out your prospects pain or problem. So if you're selling e-readers for example, you might open with a Fed up juggling a torch in one hand and trying to keep a book open in the others. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #2\u003c\/strong\u003e - Agitate the problem. Continuing with our e-reader example, you might describe how they're constantly dropping the torch and their book when they go to turn a page.\u003cbr\u003e\u003cbr\u003eAnd how their partner complains whilst they're trying to sleep because their fumbling with the torch lights up the bedroom like a searchlight spotting enemy aircraft. They end up bickering… You get the idea.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #3\u003c\/strong\u003e - Present your solution: This is where you tell them how your cleverly backlit e-reader gives enough light for even people with failing eyesight to read at night whilst not disturbing their partner.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eBenefit Bullets 1\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 2\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 3\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 4\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 5\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 6\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003eSo what's next? (That was a transitional link.) Now, we're into the main body copy and this is where you put all the detail. And at this point, they're more committed to reading what you have to say.\u003c\/p\u003e\n\u003cp\u003eYou have their attention, but you still need to keep hold of it. A good way to do this is by dimensionalizing your product benefits using word pictures like a razor-sharp.\u003c\/p\u003e\n\u003cp\u003eThis way the reader paints a vivid picture in their minds and sees themselves owning and using your product.\u003c\/p\u003e\n\u003cp\u003eDon't waffle, make every single word earn its place on the page. Write recklessly and edit ruthlessly. What if you're unsure about how to make your product sound different or interesting?\u003c\/p\u003e\n\u003cp\u003eA powerful persuasion technique is to a romance the stones. Let me explain why this works so well we've all been programmed to respond to stories since we were toddlers, so this is where you tell a compelling story about how your product was invented, discovered, is grown or is painstakingly produced.\u003c\/p\u003e\n\u003cp\u003eNot only will it capture your readers imaginations but it also builds credibility.\u003c\/p\u003e\n\u003cp class=\"desc-video\"\u003e \u003c\/p\u003e","brand":"Shoptimized Theme","offers":[{"title":"Default Title","offer_id":40454948323522,"sku":"","price":179.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1291\/3935\/products\/product-embrodiered-slippers.jpg?v=1626772162"},{"product_id":"multi-device-bag","title":"Multi Device Bag","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2\u003eA 3 step, foolproof formula for selling anything, to anyone, in any industry\u003c\/h2\u003e\n\u003cp\u003eNow for the kicker that may surprise you: No matter what you're selling and to who, there's a simple 3 step formula to any sales message that works like gangbusters...\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep #1\u003c\/strong\u003e - Identify and call-out your prospects pain or problem. So if you're selling e-readers for example, you might open with a Fed up juggling a torch in one hand and trying to keep a book open in the others. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #2\u003c\/strong\u003e - Agitate the problem. Continuing with our e-reader example, you might describe how they're constantly dropping the torch and their book when they go to turn a page.\u003cbr\u003e\u003cbr\u003eAnd how their partner complains whilst they're trying to sleep because their fumbling with the torch lights up the bedroom like a searchlight spotting enemy aircraft. They end up bickering… You get the idea.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #3\u003c\/strong\u003e - Present your solution: This is where you tell them how your cleverly backlit e-reader gives enough light for even people with failing eyesight to read at night whilst not disturbing their partner.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eBenefit Bullets 1\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 2\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 3\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 4\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 5\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 6\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003eSo what's next? (That was a transitional link.) Now, we're into the main body copy and this is where you put all the detail. And at this point, they're more committed to reading what you have to say.\u003c\/p\u003e\n\u003cp\u003eYou have their attention, but you still need to keep hold of it. A good way to do this is by dimensionalizing your product benefits using word pictures like a razor-sharp.\u003c\/p\u003e\n\u003cp\u003eThis way the reader paints a vivid picture in their minds and sees themselves owning and using your product.\u003c\/p\u003e\n\u003cp\u003eDon't waffle, make every single word earn its place on the page. Write recklessly and edit ruthlessly. What if you're unsure about how to make your product sound different or interesting?\u003c\/p\u003e\n\u003cp\u003eA powerful persuasion technique is to a romance the stones. Let me explain why this works so well we've all been programmed to respond to stories since we were toddlers, so this is where you tell a compelling story about how your product was invented, discovered, is grown or is painstakingly produced.\u003c\/p\u003e\n\u003cp\u003eNot only will it capture your readers imaginations but it also builds credibility.\u003c\/p\u003e\n\u003cp class=\"desc-video\"\u003e \u003c\/p\u003e","brand":"Shoptimized Theme","offers":[{"title":"Default Title","offer_id":40454951633090,"sku":"","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1291\/3935\/products\/product-multi-device-bag.jpg?v=1626772290"},{"product_id":"folder-calendar","title":"Folder Calendar (Free + Shipping Demo)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eLorem ipsum dolor sit amet consectetur. Ut integer non nisi eget pellentesque. Fringilla enim amet tellus elit eu nisl. Et in sed urna mauris amet ipsum cursus lectus. Vulputate id facilisis pellentesque diam. Elementum.\u003c\/span\u003e\u003c\/p\u003e\n","brand":"Shoptimized Theme","offers":[{"title":"Green","offer_id":40454954418370,"sku":"","price":0.0,"currency_code":"USD","in_stock":true},{"title":"Orange","offer_id":40454954451138,"sku":"","price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1291\/3935\/products\/product-folder-calendar.jpg?v=1626772416"},{"product_id":"wood-tray","title":"Wood Tray","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2\u003eA 3 step, foolproof formula for selling anything, to anyone, in any industry\u003c\/h2\u003e\n\u003cp\u003eNow for the kicker that may surprise you: No matter what you're selling and to who, there's a simple 3 step formula to any sales message that works like gangbusters...\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep #1\u003c\/strong\u003e - Identify and call-out your prospects pain or problem. So if you're selling e-readers for example, you might open with a Fed up juggling a torch in one hand and trying to keep a book open in the others. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #2\u003c\/strong\u003e - Agitate the problem. Continuing with our e-reader example, you might describe how they're constantly dropping the torch and their book when they go to turn a page.\u003cbr\u003e\u003cbr\u003eAnd how their partner complains whilst they're trying to sleep because their fumbling with the torch lights up the bedroom like a searchlight spotting enemy aircraft. They end up bickering… You get the idea.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStep #3\u003c\/strong\u003e - Present your solution: This is where you tell them how your cleverly backlit e-reader gives enough light for even people with failing eyesight to read at night whilst not disturbing their partner.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eBenefit Bullets 1\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 2\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 3\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 4\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 5\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBenefit Bullets 6\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp\u003eSo what's next? (That was a transitional link.) Now, we're into the main body copy and this is where you put all the detail. And at this point, they're more committed to reading what you have to say.\u003c\/p\u003e\n\u003cp\u003eYou have their attention, but you still need to keep hold of it. A good way to do this is by dimensionalizing your product benefits using word pictures like a razor-sharp.\u003c\/p\u003e\n\u003cp\u003eThis way the reader paints a vivid picture in their minds and sees themselves owning and using your product.\u003c\/p\u003e\n\u003cp\u003eDon't waffle, make every single word earn its place on the page. Write recklessly and edit ruthlessly. What if you're unsure about how to make your product sound different or interesting?\u003c\/p\u003e\n\u003cp\u003eA powerful persuasion technique is to a romance the stones. Let me explain why this works so well we've all been programmed to respond to stories since we were toddlers, so this is where you tell a compelling story about how your product was invented, discovered, is grown or is painstakingly produced.\u003c\/p\u003e\n\u003cp\u003eNot only will it capture your readers imaginations but it also builds credibility.\u003c\/p\u003e\n\u003cp class=\"desc-video\"\u003e \u003c\/p\u003e","brand":"Shoptimized Theme","offers":[{"title":"Default Title","offer_id":40454958284994,"sku":"","price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1291\/3935\/products\/product-wood-tray.jpg?v=1626772548"}],"url":"https:\/\/shoptimizeddemo.myshopify.com\/collections\/demo-collection-5.oembed?page=2","provider":"Shoptimized Theme","version":"1.0","type":"link"}