Wedge Slippers

A 3 step, foolproof formula for selling anything, to anyone, in any industry

Now for the kicker that may surprise you: No matter what you're selling and to who, there's a simple 3 step formula to any sales message that works like gangbusters...

Step #1 - Identify and call-out your prospects pain or problem. So if you're selling e-readers for example, you might open with a Fed up juggling a torch in one hand and trying to keep a book open in the others.

Step #2 - Agitate the problem. Continuing with our e-reader example, you might describe how they're constantly dropping the torch and their book when they go to turn a page.

And how their partner complains whilst they're trying to sleep because their fumbling with the torch lights up the bedroom like a searchlight spotting enemy aircraft. They end up bickeringâ€¦ You get the idea.

Step #3 - Present your solution: This is where you tell them how your cleverly backlit e-reader gives enough light for even people with failing eyesight to read at night whilst not disturbing their partner.

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So what's next? (That was a transitional link.) Now, we're into the main body copy and this is where you put all the detail. And at this point, they're more committed to reading what you have to say.

You have their attention, but you still need to keep hold of it. A good way to do this is by dimensionalizing your product benefits using word pictures like a razor-sharp.

This way the reader paints a vivid picture in their minds and sees themselves owning and using your product.

Don't waffle, make every single word earn its place on the page. Write recklessly and edit ruthlessly. What if you're unsure about how to make your product sound different or interesting?

A powerful persuasion technique is to a romance the stones. Let me explain why this works so well we've all been programmed to respond to stories since we were toddlers, so this is where you tell a compelling story about how your product was invented, discovered, is grown or is painstakingly produced.

Not only will it capture your readers imaginations but it also builds credibility.

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