We’ve all done it. Wandered on to certain online shopping sites, found what we wanted, popped it in our shopping carts and then got to the checkout, only to discover the cost of shipping is nearly as much as the item itself. At which point, the item was, of course, swiftly removed from the shopping cart and the site exited at high speed in sheer disgust, right? Most people have or will shop online at some point in their lives and, if the horror story above sounds familiar to you, then you're not alone. Research from the University of Pennsylvania...
Ever wondered how to increase clickthroughs and capture as many sales as possible without going through the lengthy, sometimes risky and often costly process of completely changing your ecommerce site? In the bid to bring you the very best ways to improve ecommerce conversion rate optimisation, let us introduce you to the concept of heatmapping. What are heatmaps? Ecommerce optimisation can be brought about through incentives such as money/percentage off and email promotion, but heatmaps are a way to make your site convert better, with only a few minor changes needed. Heatmaps analyse website user data using colour coding to...
But you may be surprised to learn that these competitors aren’t in your niche or your market and they don’t even sell any of the products or services that you’re offering...
Aug 17, 2016